The World's Largest Victoria's Secret Store

A Look Inside NYC's Flagship Store and Other Flagship Outlets

Victoria's Secret Supermodel Behati Prinsloo Introduces The T-Shirt Bra
Dimitrios Kambouris/Getty Images Entertainment

The world's largest Victoria's Secret is located in Herald Square on Broadway in New York City.  This iconic member of New York's retail flagship fleet gained its "world's largest" designation after being reimagined and renovated in October 2012.  That renovation doubled the store's original size, from 30,000 square feet to 60,000 square feet. As of June 2016, it was still the world's largest Victoria's Secret brick-and-mortar retail location, measured in square footage.

Location of the World's Largest Victoria’s Secret Flagship NYC Store

1328 Broadway

Herald Square

New York, NY 10001

(212) 356-8380 

Details That Distinguish Victoria’s Secret NYC Flagship Store

  • Italian marble floors
  • Custom chandeliers with Swarovski crystals
  • Historical display of milestones marking Victoria's Secret brand
  • Video walls with Victoria's Secret angel models and fashion show footage
  • A select-your-own fragrance perfumery
  • Beauty department on every floor
  • Pink collection with a separate entrance
  • Special New York City collection

Other Victoria's Secret "Flagship" Stores

It sounds like an oxymoron, but, the Herald Square Flagship Store is not the only Victoria's Secret Flagship Store in the world. Technically, according to the definition of flagship stores, any store that is the first to be opened in any state (or any country) is a "flagship" store.  

While the "flagship" designation is applied loosely within the retail industry, Victoria's Secret chain seems to reserve the flagship designation for stores that are significantly different than a "standard" store consumers might see in a mall.

 Additional examples of Victoria's Secret store locations also designated as "flagships" in the U.S. include:

Florida Victoria's Secret Flagship Store

19501 Biscayne Boulevard

Aventura, FL 33180

305-935-1110

Ohio Victoria's Secret Flagship Store

3995 New Bond St.

Columbus, OH 43219

Texas Victoria's Secret Flagship Store
2601 Preston Rd.

Stonebriar Center

Frisco, TX

International Victoria's Secret Flagship Stores

On August 29, 2012, The first Victoria's Secret Flagship Store outside the U.S. opened on London's fashion-forward Bond Street. Located at 111 Bond Street, features that distinguish this London Flagship Store include:

  • Four stories
  • 40,386 square feet
  • Invitation only, top floor VIP area a personal-shopping, a champagne-sipping experience, and private suites with vintage bathrooms that include sunken marble tubs
  • A centralized digital media system that controls five multimedia screens positioned on walls throughout the interior of the store
  • A three-story digital broadcast wall
  • One-of-a-kind display of Victoria's Secret Fashion Show runway creations worn by some of the most famous models (i.e., Victoria's Secret Angels) in the world
  • A wall of Victoria's Secret exclusive fragrances
  • Grand Staircase that is custom-designed and made of glass
  • A grand chandelier with pink glass bows handmade in Venice, Italy
  • A replica of Victoria's Secret star on the Hollywood Walk of Fame. Victoria's Secret is the only company, or brand, with a Hollywood "star"
  • Luxurious, extra large fitting rooms designed to look like a boudoir
  • Extensive loungewear selection available including yoga pants, hoodies, and cotton T-shirts
  • An entire floor of Pink-branded lingerie that is collegiate-inspired and focuses on a younger customer

Other Victoria's Secret International Flagship Stores

  • Victoria's Secret Flagship Stores located outside the U.S. include:
  • Singapore Victoria's Secret Flagship (the first in Southeast Asia)
  • Shanghai Victoria's Secret Flagship (the first in China)
  • Milan Victoria's Secret Flagship (the first in Italy)
  • Cardiff Victoria's Secret Flagship Store (the first in Wales, it's one of the newest)

Other Victoria's Secret International Locations

As part of the international L Brands family of retail stores, 57 Victoria's Secret stores are being operated in countries outside of the U.S.  These international Victoria's Secret retail stores are located in:

  • Abu Dhabi, UAE
  • Beirut, Lebanon
  • Cairo, Egypt
  • Causeway Bay, Hong Kong
  • Central, Hong Kong
  • Changsha, China
  • Chengdu, China
  • Chongqing, China
  • Deira, UAE
  • Dubai, UAE
  • England, UK
  • Guangzhou, China
  • Hangzhou, China
  • Hong Kong, Hong Kong
  • Istanbul, Turkey
  • Kuwait City, Kuwait
  • Manama, Bahrain
  • Moscow, Russia
  • Nanjing, China
  • Riyadh, Saudi Arabia
  • Scotland, UK
  • Sha Tin, Hong Kong
  • Shanghai, China
  • Shenzhen, China
  • Wuhan, China