Does eBay Track Sales Statistics?

eBay Seller Hub
eBay Seller Hub was launched in spring 2016.

eBay used to provide thorough and insightful traffic reports but pulled the plug on those reports in 2015. Traffic reports were compiled by Omniture, a third party service and were free to any eBay seller who activated them. The reports helped eBay sellers see exactly what they were doing right by showing the following:

  • Page Views 
  • Visits of 30 minutes or more 
  • Daily Unique Visitors 
  • Storefront homepage views 
  • Most popular pages - including shop pages 
  • Most popular fixed price listings 
  • Most popular auctions 
  • Keywords used to search your store 
  • Keywords that drove traffic to your store 
  • Referring Domains 
  • Referring Search Engines 
  • Referring search keywords

eBay is always changing and when a door closes a window usually opens somewhere. Sellers can still find sales statistics in various locations on eBay, as well as using third party tools. Here are a few ways to keep tabs on exactly how your eBay business is doing.

Seller Dashboard Monthly Breakdown

Every seller has a Seller Dashboard. Find it by following this path:

eBay Summary > My Account > Seller Dashboard

Scroll to the middle of the page, and under Transactions and Sales, look for the small blue text that says, "Show Monthly Breakdown." Click on this text. A chart will pop up showing the monthly breakdown for all months of the year. The categories include:

  • Transaction defect rate
  • Cases closed without seller resolution
  • Late shipment rate
  • Tracking uploaded and validated rates
  • Number of transactions and sales
  • Total sales for each month

The monthly breakdown on the Seller Dashboard is a great way to stay on top of not only defects but your number of transactions and sales.


eBay Seller Hub

eBay introduced Seller Hub in the spring of 2016. It is an easy-to-read compilation of important statistics to help sellers understand the composition of their sales, month-to-month performance, and individual seller performance compared to overall market trends. Sellers can also see an overview of:

  • Sales from 24 hours to 90 days back
  • Pending questions from buyers
  • Orders
  • Open returns
  • Transactions awaiting feedback
  • Eligible for UPIs
  • Listings (active, scheduled, drafts)
  • Sales perspectives
  • Traffic
  • Sales conversion rate
  • Seller level
  • Feedback

According to the eBay site, eBay is making this change because:

"Sellers have told us they’re looking for a selling environment that’s easier to navigate and use. We created eBay Seller Hub as a way to support you and help you get to the next level. Now you can run your entire eBay business, end-to-end, with everything you need to manage it—along with the insights you need to grow it—in one, easy-to-reach destination."

Seller Hub also coordinates:

  • Selling Manager and Selling Manager Pro
  • Reports and dashboards for Sales, Selling Costs, Traffic and Seller Standards
  • And the ability to create and edit listings

Most sellers like Seller Hub because it is user friendly, informative, and has the "at a glance" organization that allows sellers to keep an eye on exactly what is going on with their business every day.

Seller Hub is free, so be sure to check it out if you haven't already.

Track Your Own Sales Statistics

eBay doesn't provide all information for running an eBay business. For example, they do not know a seller's inventory cost. Only the seller knows that information. And for tax purposes, eBay can't provide everything a seller will need to file tax returns. Consider developing your own record keeping system.  A few options include:

  • Quickbooks - this accounting system is a bit complex but for those with a financial or accounting background it is a great option. Quickbooks keeps all of your small business information in order so it is easily accessible year round.
  • Outright - this is an eBay-plug in that costs $10 a month. Outright imports all eBay sales data so information is easy to extract at tax time. Inventory costs are not included because eBay won't have that information.
  • Paypal - all transaction data is stored on Paypal since the day the account was opened. There are several reports available including monthly and YTD sales, monthly financial statements, monthly histories, and transaction reports. Paypal also sends a 1099-K at the end of the year if the account has had both $20,000 in sales and 200 transactions.

Take some time to explore the different options for eBay sales statistics. There is plenty of free information on eBay as well as on Paypal to help you understand exactly how your business is performing. A successful entrepreneur is an informed entrepreneur.

Updated by Suzanne A. Wells on August 4, 2016.