Digital Marketing Skills

digital marketing
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Digital marketing is a broad field that encompasses a variety of different career titles, from social media managers, to media planners, to ad buyers, and many more.

Although the technical skills and soft skills will vary depending on the position, there are many overlaps. Digital marketing in general requires a savviness with web platforms, strategy and design, though the field also demands the oral and written communication skills used in traditional marketing.

Here are some of the skills that will be useful in a digital marketing field.

Digital Marketing Skills

A - C

  • Ability to Meet Deadlines
  • Adaptability
  • Adobe Illustrator
  • Assessing the Effectiveness of Digital Marketing Campaigns
  • Attention to Detail
  • Collaboration
  • Compiling Target Lists for Email Marketing Campaigns
  • Composing Company Releases to Stimulate Blogger Activity
  • Composing Email Marketing Pieces
  • Conducting Meetings
  • Controlling Costs Per Lead Generated
  • Countering Damaging Brand References in Social Media
  • Creativity
  • CSS
  • Cultivating Relationships with Bloggers

D - N

  • Decision Making
  • Developing Online Marketing Strategy
  • Editing Content
  • Evaluating New Technology Tools for Digital Marketing
  • Following Emerging Trends in Digital Marketing
  • Generating Reports for Management regarding Digital Marketing Activity
  • Google Analytics
  • HTML
  • InDesign
  • Java Script
  • Mathematical
  • Microsoft Excel
  • Multitasking
  • Negotiating Digital Media Packages

    O - R

    • Organizational
    • Photoshop
    • Pitching Digital Marketing Proposals to Internal or External Stakeholders
    • Planting Stories within Social Media
    • PowerPoint
    • Presentation
    • Problem Solving
    • Producing Promotional Videos
    • Project Management
    • Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
    • Research

    S - Z

    • Search Engine Optimization
    • Selecting the Optimal Online Media for Campaigns
    • Storytelling
    • Structuring Test or Beta Digital Marketing Initiatives
    • Supervising Creative Staff
    • Tailoring Marketing Pitches towards Target Demographics
    • Taking Initiative
    • Teamwork
    • Thriving in a Results Driven Role
    • Time Management
    • Tracking Consumer Reactions and Conversations within Social Media
    • Utilizing Content Management Systems
    • Verbal Communication
    • Working Independently
    • Writing Copy for Ads

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