Dana Anspach

Dana Anspach

Founder & CEO of Sensible Money
University of Florida


  • Founder and CEO, and author of retirement-related books
  • Certified Financial Planner, Retirement Management Analyst, Kolbe Certified Consultant, and a member of NAPFA (National Association Of Personal Financial Advisors), FPA (Financial Planning Association), and RIIA (Retirement Income Industry Association)
  • Named to Investopedia's Top 100 Advisor list in 2018


Dana Anspach is a former writer for The Balance. She contributed to The Balance for nearly nine years, focusing on subjects like retirement planning, investing, and general financial planning. She is now the founder and CEO of Sensible Money, a fee-only financial planning and investment firm based in Scottsdale, Arizona.

Before running Sensible Money, Anspach served as Chair of the Practitioner Peer Review Committee from 2010 through 2015. She was a principal/financial advisor at Wealth Management Solutions, LLC from 2005 through 2011, and a financial advisor with 1st Global from 2001 through 2005. She has a bachelor's degree from the University of Florida.


Anspach earned her bachelor's degree from the University of Florida