Dana Anspach

Dana Anspach
Dana Anspach
  • Founder and CEO, and author of retirement-related books
  • Is a Certified Financial Planner, Retirement Management Analyst, Kolbe Certified Consultant, and a member of NAPFA (National Association Of Personal Financial Advisors), FPA (Financial Planning Association), and RIIA (Retirement Income Industry Association)
  • Named to Investopedia's Top 100 Advisor list in 2018


Dana Anspach is a former writer for The Balance. She contributed to The Balance for nearly nine years. She is now the founder and CEO of Sensible Money, a fee-only financial planning and investment firm in Scottsdale, Arizona.

Before running Sensible Money, Anspach served as Chair of the Practitioner Peer Review Committee from 2010 through 2015. She was a principal/financial advisor at Wealth Management Solutions, LLC from 2005 through 2011, and a financial advisor with 1st Global from 2001 through 2005.

Awards and Publications


Anspach earned her bachelor's degree from the University of Florida.

About The Balance and Dotdash

The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Whether you’re looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance will answer your questions with straightforward personal financial advice.

The Balance is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the internet, according to comScore, and reach more than 30% of the U.S. population every month. Most recently, Dotdash was named Publisher of the year by Digiday, a leading industry publication.