The Balance Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Amazon, Ebay, and Time—we’re consumers too—and we personally have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchase decisions—it’s that simple.

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest products and services, from wallets to calculators and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements by the U.S. Consumer Product Safety Commission for recalls that may be related to the products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

As an online resource dedicated to personal finance, we are committed to ensuring that our content and team reflects the diversity of our audience. This means showcasing brands owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible, and hiring more diverse writers, staff members, and experts. You can read our full Diversity & Inclusion Pledge here.

Why You Should Trust Us

The product recommendations from The Balance are purely editorial. Our team never takes free samples for reviews nor lets retailers, public relations firms, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

Meet Us

Tory Brangham
Chief Commerce Officer
Tory Brangham The Balance

Tory Brangham is Chief Commerce Officer at Dotdash and has led the team since May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Julia Warren
VP, Commerce
Julia Warren The Balance

Julia joined Dotdash's commerce team in May 2018 and is now the VP of Commerce. She brings with her more than a decade of experience working in the digital publishing industry. Prior to working at Dotdash, Julia was a freelance commerce writer and the editorial producer at TravelandLeisure.com, where she managed the site’s sponsorship initiatives. 

Julia's work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House.

Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center. 

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Danielle Ransom
Editorial Commerce Producer
danielle ransom

Danielle joined Dotdash in November 2019.

Prior to joining Dotdash, she wrote for BET, covering music, film, television, and entertainment topics.

She graduated from the University of Texas at Austin.

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Sara Hines
Director of Product
Sara Hines

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Carrie Gavit
Editorial Project Manager
Carrie Gavit The Balance

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media. In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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David Kukin
Photo Editor
David Kukin The Balance SMB

David started at Dotdash in 2019. Prior to working at Dotdash, David was a digital photo editor at Departures (American Express) and Travel + Leisure. He also held positions at Architectural Digest, Niche Media, and Thrillist.

He attended New York University.

David has more than a decade of experience working in the photo, design, and digital media industries.

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Meg Lappe
Senior Commerce Editor, News and Deals
Meg Lappe The Balance SMB

Meg joined Dotdash’s commerce team in November 2020 and is the Senior Commerce Editor for news and deals.

Meg received her Bachelor of Arts in Communications from Villanova University and began working with products at SELF Magazine. Testing products has always been a passion of hers whether identifying the best paleo snacks to keep at your desk, or finding the perfect pen.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Perri Kressel
Associate Commerce Editor, Trending
Perri Kressel The Balance SMB

Perri has written for The Balance SMB since March 2021. 

Her work has appeared in a variety of publications including Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

Perri received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Andrea Navarro
Associate Editor, RSS
Andrea Navarro

Andrea has worked for Dotdash since 2018. Prior to joining Dotdash, Andrea worked as a beauty editor at Teen Vogue, The Zoe Report, and Rose Inc.

She received her Bachelor of Arts in Public Relations from Penn State University. Andrea currently resides in Los Angeles.

Her work has appeared in Teen Vogue, Pop Sugar, The Zoe Report, Women’s Wear Daily, LOCALE, HelloGiggles, Mane Addicts, and more.

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Samantha Aronson
Commerce Production Assistant
Sam Aronson

Samantha joined the Commerce team at Dotdash in 2020.

She has written for both digital and print publications.

She has published work in fields ranging from fashion to food and drink and more.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com