Cost Effective Advertising for Small Businesses

Make The Most Of Your Small Advertising Budget

So, you have a small business, or have been tasked to advertise for one. But unless you're working with a company like Apple, Honda, Coors, or FedEx, you won't have millions of dollars set aside for your advertising campaigns.

In fact, most small businesses and start-ups are lucky to have a few thousand dollars to make a splash, let alone a bankroll that could feed the third world. 

So, what little money you have needs to be spent wisely.

Think smarter, and think  laterally. You have to make the most out of the ad dollars you do have, no matter how limited you are. These cost-effective ways to advertise your business give you a variety of options to choose from, especially if you're on an ad budget die. Don't let the advertising game intimidate you.

There are so many opportunities out there for you to advertise your company that don't involve thousands of dollars. If you're willing to do a little legwork, you'll save money and find the best, inexpensive way to advertise your company. And all of them will give you a great return on your investment:

Create Podcast Ads

Podcast ads are easy for you to create on your own and podcast ad time is a very reasonable buy. If you can find a popular podcast that's related to the types of products and services your company sells, sponsoring that podcast may also be a good option for you to consider.

Use Remnant Advertising

Think of remnant advertising in the same way as cut price hotel rooms from a site like Hotwire. You will get a hotel room in the city of your choosing, perhaps even on the date of your choosing, and with the stars you want. But, you won't know which hotel you're staying in, how far it is from the airport, and what the amenities are around it.


Utilize Your Website to Advertise Your Business

Many business owners think they only need a website if they sell products online. No matter what type of company you have, you NEED a website. Potential customers hit the Internet looking for companies in their local area. If your competitor's online and you're not, guess who has the advantage. Build a Web site that's beneficial to customers, though. You want to make a positive, lasting impression and having a poorly built Web site is a terrible way to advertise your company.

Post Your Commercials on YouTube

If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlooked advertising vehicle. It costs nothing to post your commercial on the site and you can promote it on your own Web site so customers in your area can watch your commercial(s) online.

Create Flyers and Handbills

Creating your own flyer to advertise your business is simple, inexpensive and it's a great way to generate buzz about your company. If you really want to make your flyer an effective advertising tool, offer incentives or discounts to people who bring in your flyer. This also gives you an informal way to track how many people are coming in just because they saw your flyer.


You CAN Advertise on Cable

Wait! Before your eyes skip over this section, thinking it's just for those who can afford a TV commercial, keep reading. You can advertise on cable through crawls, full-screen ads and above program listings. These alternative advertising methods are very affordable. Crawls can cost under $10 a day.

Cross-Promote Your Business With Partners

National companies partner every day because it's an excellent ad tool to reach new customers and cut the advertising costs at the same time. But partnering isn't just for corporate giants. Going in with other businesses helps you save advertising money while increasing your exposure to customers.

Produce a Quality Newsletter or Email

A newsletter/email helps you keep in touch with your current customers and tap into a market of potential customers.

Your newsletter shouldn't be used to send ads to your customers, though. Use your newsletter to provide your customers with valuable information that makes you the company they remember when they're ready to buy.