Cassidy Horton Personal Finance Copywriter

Cassidy Horton

Banking, budgeting, loans
Financial writer
Georgia Southern University


  • Researched and written hundreds of articles on banking, budgeting, and more
  • Has been quoted by MSN, LegalZoom, and Consolidated Credit as a financial expert
  • Published on sites like Money Under 30, Clever Girl Finance,, and more


Cassidy Horton has researched and written hundreds of articles on banking, budgeting, loans, and more. She has been published on well-known personal finance sites including Clever Girl Finance,, Money Under 30, and more. Cassidy has been quoted as a financial expert by MSN, LegalZoom, and Consolidated Credit. She is a bonafide money nerd and has been a personal finance writer for The Balance since 2021.

Cassidy first became interested in the personal finance industry after paying off $18,000 in debt within 10 months of graduating college. She later went on to triple her salary in two years by ditching her 8-to-5 job to write for a living.

Today, Cassidy runs her own copywriting agency, as well as a personal finance blog for first-generation wealth builders at


Cassidy earned her MBA from Georgia Southern University. She also has a bachelor's in public relations from the same university.