Cash Registers vs. Point of Sale (POS) Systems
Choosing a Cash Register or POS System
The one item in a retail store a business owner cannot do without is the cash management system. Whether it's the traditional, electronic cash register or an elaborate computerized point of sale (POS) system, every store needs a machine to process sales.
When the doors are open and the lights are on, the cash register becomes more than a safe place to store money. It has the ability to save money, quickly process a customer's transaction and accurately keep records.
One reason for the high initial expense involved with a cash register or point of sale system is that a business can expect to get many years of service from the first machine they buy. The life expectancy of a cash register is between 10-15 years, with upgrades around 5-7 years.
The amount of bells and whistles needed for a cash register will vary by type of business. Some questions to ask before choosing a point of sale system or cash register are:
- What tax must your business collect on a sale?
- How many departments or categories that need tracking are in your store?
- How many products do you carry now?
- How many in the future?
- How busy will your store be?
- Will you need more than one register?
- Will you accept coupons?
- How will your clerks process refunds?
- What types of payment does your business accept?
- Will you do gift cards?
- Will you have a loyalty program?
Which Is Better? Cash Registers or POS?
For a new business, the choice of cash register or POS system may simply depend on the budget of the retailer.
Don't pass the responsibility of selecting the cash register to employees or a consultant. Do your homework. Before selecting a cash register or POS system, understand your business needs, the cash management options and POS hardware available and make your selection based on an educated decision.
One thing is clear, though, today's retailer requires the ability to run database marketing and that only comes from a POS system.
By this I mean the ability to capture customer information and purchase history. You need the ability to market to the person who is lily to buy and not everyone who ever bought from you. When I had my shoes stores, the dumbest thing we could do was send a direct mail piece to a customer who wears size 8 shoes for the sale on size 12. Knowing which customers bought which size helped me capitalize on my marketing budget and increase my ROI.
Benefits of POS Systems
- More detailed reports
- Inventory management and control
- Customer relationship management (CRM)
- Marekting tools
- Omni-channel capabilities
- Improve accuracy
- Loyalty programs
- Gift Cards
- Easily grows with business
Benefits of Cash Registers
- Low cost for startups
- Most models easy to use
- Fewer components
- Basic functions and reporting
- Longer life since it does not need to be updated constantly like a POS
Before you buy either a cash register or a POS system, learn what kind of warranty or support comes with the machine. Plan how you or your staff will be trained to use the equipment. Once you make your purchase, stock up on any necessary supplies such as ink ribbons or receipt paper.
Where to Buy
Complete retail point of sale systems can run anywhere in the neighborhood of $1,500 to $20,000.
The more POS hardware added to the system, the higher the cost. Retailers can find a simple cash register for under $200 but expect to pay between $250-800 for more advanced registers with scanners, display pole and other functions. It is fine to choose a low-end model to start with as long as you upgrade later, as the business grows.
Look in your local paper for businesses closing their doors. A second-hand cash register or POS system will be much less expensive than a new on. If the business has recently closed, it may be a fairly newer model. Another option for cash-strapped start-up businesses is to lease a system from a business equipment supplier.
Before you buy or lease a cash register or POS system, get the advice of an experienced professional before making your final decision. A bad choice could result in loss of sales or negative customer service.
However, in the end, only you know what's right for your retail business.