Can eBay Sellers Have Multiple eBay Accounts?

Read This Before You Begin Using Multiple eBay Seller Accounts

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According to its official rules, eBay has no objection to sellers opening multiple selling accounts and using all of them simultaneously. As sellers grow, they're often interested in organizing or segmenting their selling more efficiently by opening multiple eBay accounts.

Buyers, on the other hand, are often suspicious that two or more sellers posting listings are actually really one and the same person, and may assume that if this is the case, the seller is somehow "cheating" or is pulling the wool over eBay's eyes.

How to Use Multiple eBay Seller Accounts

Though selling using multiple accounts is allowed, there are some important things to understand about eBay and the use of multiple accounts. For instance, under eBay's rules:

Identification must be separate. Each account that you open must have a unique seller ID and email address associated with it.

You can't mention both accounts at the same time. Under eBay rules, you're not allowed to cross-reference your accounts in listings—that is to say that when listing items using one account, you can't promote another account or the items in it in your item description or About Me page.

It's not a suspension remedy. If you've been suspended, don't simply register a new account in hopes of getting back into business; eBay's proprietary systems and data are very good at linking related accounts together and you'll find that your new account is quickly also suspended if the problems with your old account haven't been resolved.

More to the point, registering a new account during an existing suspension is likely to cause eBay to balk at ever reinstating any of your accounts, or you as a seller.

It can make organization harder. While many sellers register additional accounts to help them to organize and structure their selling, multiple accounts can also create organizational problems.

Remember that additional accounts means multiple sets of selling fees, multiple mailboxes to check, and so on.

What Buyers Need to Know About Sellers with Multiple Accounts

It can be liberating to realize that there's not always something wrong with items being sold under multiple selling accounts, but it's also important to understand a few things as a buyer about sellers with multiple accounts:

Contact the right account. Sellers with multiple accounts may actually be businesses with multiple teams; when handling customer service issues or contacting your seller, it's important to contact the account involved in your transaction. Just as importantly, you can't be absolutely sure that two accounts are the same seller unless a seller tells you so; raise customer service issues with an account that you didn't make a purchase from and you could actually be contacting a different individual entirely—one who has no idea what you're talking about and no obligation to you.

Don't leave feedback across accounts and don't be tempted to reference other selling accounts in your feedback, positive or negative, since you don't know for sure whether both accounts are in fact the same person. Doing so may open up your feedback to removal by eBay.

You're not obligated to buy. Buying on eBay is a choice; if you're uncomfortable with a seller ID that you suspect of being one of several accounts, just don't buy. It does neither yourself nor the seller involved any good to enter into a transaction and then complain about the fact that the seller has or may have multiple accounts.