Turn Your Company Smartphone into a Sales Tool

Your smartphone is really a toolkit for sales success.

If you're a sales rep for a larger company, chances are you spend a lot of time on the road with your company smartphone by your side. Of course, you use your phone for making calls and sending texts, but there are a myriad of other ways in which your smartphone can become your best business tool. In fact, your smartphone is really a toolkit loaded with features to help you in every aspect of your business,

1
Find Your Way

Desert Road
Photo courtesy of iStockPhoto

Your phone's GPS can get you to your sales appointments on time, even if you're in a strange city far from home. Most GPS software will even alert you to major traffic delays and find you an alternate route as needed. Use tools like Google Maps to plan your itinerary so that you're making the most of your travel time by avoiding backtracking or unnecessary time sinks.

2
Access Customer Data

Many CRMs allow you to connect to them from your smartphone and pull out useful data on prospects and customers. It's easy to retrieve a customer's order history or little details you've learned about a prospect, keeping you armed with vital information.

3
Last-Minute Research

Wise salespeople do their best to be early to every appointment. While you're sitting in your car or in the lobby waiting for your prospect to appear, you can pull out the smartphone and do some last-minute Google searching and perhaps find a few new tidbits of information that will make your presentation easier.

4
Schedule-Keeping

When you've got six sales appointments lined up in one day, keeping them straight can be a nightmare. Most smartphones have apps that allow you to record not only who you met and where, but also your notes about the impending appointment. That can save you from calling a prospect by the wrong name.

5
Update Social Media Accounts

Smartphones can make social media marketing a lot easier by allowing you to snatch a free minute now and then to post updates and read comments. Thanks to a smartphone, you can make use of time that would otherwise be wasted while standing in line or waiting in someone's office.

6
Get Real-Time Answers

When your prospect asks a question during an appointment and you don't know the answer, you may be able to find one elsewhere. A smartphone allows you to check your company website or CRM to pull up information about your products and give an immediate and correct answer.

7
Contacts At Your Fingertips

A smartphone makes your entire address book available to you at all times. So if you suddenly need to call your former coworker from the road to provide an introduction to a new prospect, or need a last-minute hotel reservation for an unexpected overnight stay, it's not a problem. You can also access live networking tools like LinkedIn to find new contacts on the spot.

8
Know Your Prospects Personally

Of course, you've done your research to be sure you understand your prospect's business. But making a sale is as much about personal connections as it is about having the right product to sell. Social media such as Facebook, Instagram, and LinkedIn can tell you a great deal about the person you'll be meeting with. Is this person a sports fan? Which state does she hail from? Do you have contacts, experiences, or even a college in common? Details like these can help you to make a great first impression, establish a personal connection, and increase your chances of making a sale.