Business Plan: Organization and Management Section
How to Write the Organization and Management Section of Your Business Plan
The Organization and Management section of your business plan summarizes the information about your business' organizational structure, participating business members' duties and expertise, as well as their education or qualifications. While business plan outlines vary, often this section comes after the market analysis.
This section is especially important if you have a partnership or a multi-member limited liability company (LLC).
However, even in a single-person business, it doesn't hurt to summarize how your business is organized and will run. With that said, if you are starting a home business or are writing a business plan for one that's already operating and you are the only person involved in the business, this section isn't needed if you've already discussed your background earlier in the business plan.
Organization of Your Home Business
This part of the section sets up the hierarchy of the people involved in your business. If you have a partnership or multi-member LLC, this is where you'd indicate who is president or CEO, the CFO, director of marketing, and any other roles you have in your business.
If you're a single-person home business, this becomes easy as you're the only one on the chart. While technically, this part of the plan is about owner members, if you plan to outsource work or hire a virtual assistant, you can include them as well.
For example, you might have a freelance web master, marketing assistant, and copywriter. You might even have a virtual assistant who's job it is to work with your other freelancers. These people aren't owners, but have significant duties in your business.
Ownership Information / Management Team
This section highlights what you and the others involved in the running of your business brings to the table.
Start by indicating your business structure (i.e. partnership or LLC). Next you'll want to provide the following information on each owner/manager/member:
- Percentage of ownership (LLC or corporations)
- Extent of involvement (i.e. active or silent partner)
- Type of ownership (i.e. stock options, general partner, etc)
- Position in the business (i.e. CFO)
- Duties and responsibilities
- Educational background
- Experience or skills that are relevant to the business and the duties
- Past employment
- Skills will benefit the business
- Awards and recognition
- Compensation (how paid)
- How each persons' skills and experience will complement you and each other
Board of Directors Information
If you don't have a board of directors, you don't need this information. But even a one-person business could benefit from a small group of other businesses owners who might be willing to provide you with the feedback, support and accountability that comes from an advisory board.
This section provides much of the same information as in the ownership and management team sub-section.
- Position (if there are positions)
- Involvement with the company
Your Support Professionals
Especially if you're seeking funding, letting potential investors know you're on the ball with a lawyer, accountant and other professionals that are involved in your business.
This is the place to list any freelancers or contractors you're using. Like the other sections, you'll want to include:
- Background information such as education or certificates.
- Services provided to your business
- Relationship information (i.e. retainer, as-needed, regular)
- Skills and experience making them ideal for the work you need
- Anything else that makes them stand out as quality professionals to have helping you in your business such as awards.
Writing a business plan seems like an overwhelming activity, especially if you're just starting a small, one-person business. But writing a business plan can be fairly simple and straightforward. The point of this section is that it's clear in your mind, and those who work with you or for you, or will be funding you, who's involved and in charge of what, as well as the background and skills that will be contributing to the success of the business,
Updated June 2016 Leslie Truex