Blogging Guide for Business Bloggers: Bizblogger Buzzwords and Blingo

Blog Jargon (Blargon) Used by the Biggest Blogebrities and Blogoholics

Blogging Slang Guide for Business Bloggers, Lifestyle, Casual Bloggers
Getty Images

Every industry has its own business jargon and the business of blogging is no exception.  The difference is because of the fast moving nature of blogging itself, the buzzwords in business blogger lingo (a/k/a bizblogger blingo) move in and out of pop culture faster than a speeding Wordpress post.  

Staying relevant in the blogosphere requires some effort to keep up with the blargon used by the biggest blogebrity and blogoholic influencers responsible for putting the latest bizblogger buzzwords and blingo into fashion.

 If the sentence you just read means blah-da-blah-da-bling-blong to you, then the Blogging Guide for Business Bloggers below is just what you need for translation.  

It's important to note that bizblogging is still going strong and there are some compelling reasons why.  Consider these recent statistics about the value of using blogs in business:

  • 80% of Americans identify themselves as being blog readers, according to the Content Marketing Institute
  • According to research by web content developers ContentPlus websites with blogs get 97% more indexed backlinks that websites without blogs.  That's understandable, given that more than 20% of all Internet activity occurring on social media sites, and social media users tend to be link-y share-happy kind of people.
  • Content marketing via blogs is nearly free, compared to the same type of content that would be put into a paid advertisement that consumers are programming themselves to ignore.  (For example, 80% of Google users report that they ignore Google-sponsored ads, according to research by Search Engine Land)
  • Anecdotally (that means something that is considered to be fact in the blogosphere, without any hard data to support that belief) blogs are considered to be a trustworthy source of information, much more so than marketing campaigns and ads, which are generally considered to be filled with hype and false claims.

    It's easy to see why bizblogging is still viewed as a worthwhile marketing activity and why so many of the largest U.S. retail chains have active blogs on their websites.

    RELATED: Blogs of Macy's, Walmart, Walgreens and More Retail Chains >>

    To maintain relevance and credibility, there are technical terms, jargon (a/k/a "blargon") and lingo (a/k/a “blingo”) that every self-respecting bizblogger will want to be able to toss into a post or conversation. The large amount of blargon and blingo is not as overwhelming as it seems at first glance.  Most blogging slang is created by combining the "bl" from the word "blog" with other common words in order to come up with a blog-specific application and definition.

    What follows is a list of the most commonly used blargon and blingo in the bizblogging community.  These hybrid blogging terms sometimes have surprise meanings, so read through the definitions to test your assumptions.  There may be a winning Jeopardy question hiding in this rama-lama-bling-blog guide.  

    Blogging Guide for Business Bloggers - Bizblogger Buzzwords and Blingo:


    A combination of “blog,” and “jargon,” this is the term that refers to the specific technical terms that are used among those who are actively involved in the blogging community.


    A combination of “blog” and “audience,” this is the nickname for the audience that reads a particular blog.


    A combination of “blog” and “law,” this is the slang term that refers to blogs that are focused on matters pertaining to the legal profession. Blawgs are commonly written by lawyers, law students, or law professors. A blog that is written by someone outside of the legal profession, but which focuses on legal issues, events, and legal-oriented content may also be referred to as a blawg.


    A combination of "blog" and "beg," this is the term that is used to describe a blog posting that is written for the purpose of asking the blaudience for something. Bleg posts commonly ask for ideas, comments, feedback, or assistance. They may also ask for monetary contributions, trackbacks, links, or content contributors.


    A term that refers to moving through the blogosphere via links which lead from one blog to another. The word is a derivation of "blog linking" which is also called b'linking or b'linking.


    A combination of “blog” and “apathy,” this slang word describes a period of time during which bloggers become indifferent about their blog.


    A combination of “blog” and “celebrity,” this is the label given to people who have gained fame because of their blogging activities. Examples include Perez Hilton, Arianna Huffington, Heather Armstrong, Gary Vaynerchuk, Michael Arrington, and Pete Cashmore.


    The combination of "blog" and "terrific," this is some aspect of blogging that is judged to be noteworthy or wonderful.


    The most influential, highly trafficked, and knowledgeable bloggers, considered to be the intelligentsia of the blogging world.


    The combination of "blog" and "doggerel," this term is used to describe a blog that contains a position or an opinion that is posted repeatedly.


    A combination of "blog" and "tabernacle," this is the nickname given to blogs that are written by and for those who practice the Mormon faith.


    A term sometime used interchangeably with "blogosphere," but which most commonly refers specifically to the community of warblogs and milblogs, which focus on military and war-related topics.


    The combination of "blog" and "anniversary," this is the founding date of a blog which is celebrated or commemorated every year.


    The combination of "blog" and "biography," this is the personal and/or professional profile of a blogger which is generally contained in the "about" section of their blog.


    The combination of "blog" and "logorrhea" or "diarrhea," this is the term used to describe blogs that are wordy, unedited, or written in a stream of consciousness style. This label is also sometimes applied to blogs which contain an excessive number of posts in a short period of time.


    The combination of "blog" and "alcoholic," this label is given to a blogger who is seemingly addicted to blogging and participates in it to the exclusion or detriment of other aspects of their life.

    Why do Macy's, Walmart, Home Depot, Walgreens, Lowe's, Best Buy, and most of the other largest U.S. retail chains have active business blogging (a/k/a bizblogging), video blogging (a/k/a vlogging) and blog advertising (a/k/a blogvertising) as an active part of their social media marketing strategy?  And, by the way, what is all that blogspeak that blogoholics and blogebrities use and what do all those blingo blang buzzwords mean, anyway?

    These are frequently asked questions in the world of bizblogging, which have fairly simple answers.  

    Bloggers blog because they must.  Business bloggers in the U.S. retail industry blog because it makes them (and saves them) money.  

    Social media has evolved and matured enough that businesses no longer participate in social activities unless they can make a clear business use case for them.  In other words, if there's no ROI (Return on Investment), there's no SMM (Social Media Marketing).  

    Having said that, it's obvious that most of the Retail Fortune 500 have figured out how to make their bizblogging and social media efforts pay off.  This is evidenced by the biggest bizblogs that are an integral part of the marketing, brand building, and customer loyalty programs of the U.S. retail industry.  

    Even though it's difficult to definitively quantify SMM results, businesses in general, and U.S. retail industry chains in particular have not abandoned social media.  It's quite the opposite.  Content marketing is all the rage, so businesses in general and retailers in particular need active social media accounts and blogs in order to have someplace for all their content marketing efforts to land and be productive.   

    Examples of some of the most active and popular U.S. retail industry blogs include:

    Best Buy Mobile Blog - New mobile phone product releases, and mobile product reviews

    The Home Depot Blog - DIY projects, style challenges, and customer contributions designed to inspire the Home Depot target market and boost product demand

    Lowe's Creative Ideas Blog - Similar to the Home Depot blog, but obviously targeted at a female audience with home makeover ideas and decorating tips

    Macy's MBlog -  "What's hot in fashion, beauty and home decor"

    Walgreens StayWell Blog - Articles and tips about health, wellness, diet and medicine

    Walmart Today Blog - A combination of consumer, investor, and public relations communications

    Retailers are basically creating their own digital communications syndicate with their blog at the center of the hub.  If they successfully walk the tightrope between useful information and blatant self-promotion, retail bizblogs are able to engage customers, build trust, engage in a two-way conversation, and create meaningful relationships.  In other words, the best bizblogging is genuine brand building without the fabricated hype.  

    Since blizblogging is here to stay, how important is it for bizbloggers to be up on the latest blingo blang blogging buzzwords?  Mostly it's blogoholics and blogebrities (blogging celebrities) who use blog jargon (blargon) and blog lingo (blingo) because it gives them a reason to be tweeted about.  Bizbloggers tend keep up with the latest blingo blang buzzwords to give them credibility cool in boardrooms and cocktail parties.

    If nothing else, blogspeak is clever and filled with the disruptive spirit with which many blogs were created.  Discover some of the most popular bizblogging terms and definitions below, and also click for the beginning of the Blargon and Blingo Bizblog Glossary >>

    Blogging Guide for Business Bloggers - Bizblogger Buzzwords and Blingo (continued from page one):


    The combination of "blog" and "roach," this is the nickname give to a person who "infests" the comment section of the blog by disagreeing with everything possible in a disruptive, rude, or obnoxious way.


    The combination of "blog" and "babysitter," this is the name given to a person who posts to a blog while its owner or primary writer is on vacation or separated from the regular maintenance of the blog for some reason.


    The combination of "blog" and "snob," this label assigned to bloggers who seemingly have a tight chosen circle of associates, and who rebuff or ignore people they regard as being outside that circle or inferior in some way.


    The combination of "blog" and "constipation, this term is used to describe writer's block for bloggers. Also, when a blogger is attempting to post a blog entry, but their hosting service is slow or malfunctioning, this term is used to describe their temporary inability to move their words out into the blogosphere.


    An onslaught of blogging activity in many different forums centered around one particular subject. Generally this occurs when a daily news item captures a lot of attention or is particularly controversial. This term is synonymous with "blog swarm."


    A combination of "blog" and "advertising," this refers to an advertisement that is displayed on a page of a blog site. Blogvertising usually appears on the masthead, in the sidebar, or embedded within the posts themselves, and are usually either paid sponsorships or companies with which the blogger has an affiliate relationship.


    A nickname for a blogger whose postings and activities are considered to be childish, immature, or ill-mannered.


    A combination of the word "blog" and "lurker," this is the name given to people who visit and read blogs, but do not participate with the blog in any other way. The implication is that blogging is intended to be a participatory, social exchange, and those who just observe the blog activity are lurking in the shadows. This term is used interchangeably with "blog voyeur."


    A combination of the words, "education" and "blog," this is a blog that is intended to teach, or a blog that is focused on some aspect of education in general.


    A derivation of the word "cyborglog," this term is used to describe the first-person reporting of an activity provided by a person who is participating in the event. This content is often created and posted in real time using a cellphone, camera phone, web cam, or digital video recorder. This term is also sometime used to refer to a person who blogs in the first person, with an excessive use of the word "I."


    A combination of "military" and "blog," this term is used to describe a blog that is owned and authored by an active member of the military or a veteran. The label is also given to blogs which focus on military-related issues and topics.


    A combination of "mobile" and "blog," this is the name assigned to blogs that are filled with posts that were sent by mobile phone. This includes SMS or MMS message posts, as well as photos and video that is captured and transmitted using a mobile phone.


    A combination of "video" and "blog," this is the label given to blogs which are comprised primarily of video content.


    A combination of "war" and "blog," this term is used to describe a blog that is devoted to news and commentary related to war. Most warbogs are focused on active wars, but others are focused on the analysis and chronicling of past wars and war-related personalities.