Breaking and Unlocking the Truth About Monsters, Part Two

Rock On The Range 2015 - Day 3
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Welcome back. It’s Ron Mexico again. Today, we’re going to continue our discussion on pre-teen metal sensation Unlocking the Truth and their current industry woes. Last time, we spoke in general terms about their record deal. Today, we’re going to talk about right and wrong. That’s right. How right is wrong when we’re discussing the rights of kids? Okay, that didn’t make any sense. Let’s try that again.

For those just joining us, Unlocking the Truth signed a record contract with Sony last year after dazzling New York City street crowds and becoming Internets celebrities. No, not Internets Celebrities like Dallas Penn and Rafi Kam, but famous people on the web. They were all 11 and 12 years old when this took place, which begs the question, who is looking out for these kids’ interests?

Is It Sony?

If there is anyone I would trust with the well-being of my pre-teen sons, it’s a major record label. I mean, record labels produce responsible content that is generally safeguarded against falling into inappropriate hands. They put that social responsibility above profits in almost every case I can think of. I know kids who were practically raised on major label music. And thank heaven for it.

Seriously, we live in a time where music itself is reassessing its own monetary value and record labels are scrambling to reposition themselves into the path of an oncoming money monsoon.

The rain dance is on. Why would anyone expect artists who are not bringing equity to the table to be treated with respect? Better still, why expect children who are not bringing equity to the table to be treated with respect? Trusting Sony to represent Unlocking the Truth’s musical integrity and best interests is like leaving your steak sandwich with a coyote while you go buy a pop from the corner store.

Is It Management?

Here’s where things get tricky. These boys have a momager. And, wait for it, momager does not know or care for the type of music they make! That can’t be a good combination, can it? I’d say not. This goes against my personal philosophy on music industry work. The Notorious B.I.G. suggested that family and business remain separated. That’s not even my problem here. Parental involvement is essential when children are involved in any business endeavor. My problem is with the fact that Unlocking the Truth’s manager could not name five metal bands if her life depended on it. By the band’s own admission, she does not quite understand or enjoy their path. So how can she be relied upon to know how they should be building their catalog and fan base? Does she know which markets they should be playing in? Does she know which venues are best suited for a metal band? By the band’s own admission, she would not know how to answer these questions without relying on someone else. How scary a thought is it that leaving your own kids with yourself is a scary thought? I’ll leave you to chew on that one for a minute.

Is It You?

Sony didn’t care about these boys until you did. No one cut a check or offered support until there was viral visual evidence of resounding public response to Unlocking the Truth’s performances.

You loved these boys then. Will you be there to support them as they endure the certain turmoil that lies ahead as they conjure a way out of the belly of the beast? Will you buy the record they so desperately want you to hear? Will you attend their shows and buy merch when their momager eventually figures out where they should be playing?

One day in the not-so-distant future, they will have their wish. Sony will grow tired of this game and spit the boys back out. They may be short a debut album when they leave, but they’ll be free. Will they find your loving embrace then? Or is the extent of your love a mere fascination with their backstory and plight?