Blogging - What is it?

Definition and Information of Blogging

Social media 'blog' key on keyboard
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A Brief History of Blogging

Initially, blogging involved a personal web log, in which a person would journal about their day. From "web log" came the tern "blog." 

Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.

 

Blog Versus Website

Many people are still confused over what constitutes a blog over a website. Part of the problem is that many business use both, integrating them into a single web presence. But there are two features of a blog that sets it apart from a traditional website.

  1. Blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to it's services, blogs have new content added several times a week. 
  2. Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social.

Why is Blogging is so Popular

There are several reasons why entrepreneurs have turned to blogging. 

  1. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. 
  1. It's a great way to keep your customers and clients up-to-day on what's going one, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
  2. It allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  1. Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products.

Is there a Downside to Blogging?

Blogging is popular because it works as a marketing tool and makes money. But blogging isn't all rainbows and unicorns, in the world of online income. Before starting a blog as a means to make money or to promote your existing business, you should consider these potential downsides:

  1. Blogging requires a great deal of time. For blogs to be effective at SEO and engaging readers, it needs to be updated regularly. The Internet is littered with abandoned blogs that haven't been updated in months or even years. The success a blogging comes from having people return, and they only return when there's new stuff to read. That means generating content at least several times a week, which takes time.
  2. You need ideas to write about. To keep the content coming, you have to have ideas to write about. The good news is that you don't have to write it all. You can have guest writers or hire freelancers. Another option is to curate content from others or do an alternative post, such as using video. 
  1. The payoff isn't immediate. One of the biggest frustrations with blogging is that it's time consuming with little payoff in the beginning. It takes time to build up a readership and momentum. 

Pronunciation: blahg - ing

Updated March 2016 Leslie Truex

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