The Best Time to Post on Facebook for Maximum Exposure

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Internet entrepreneurs are constantly tweaking their social media business strategies in order to better reach their target market. However, as the rules of the social media marketing game keep changing and new opportunities arise, keeping up with best practices can be tricky and challenging.

There's no question about whether or not social media works when it comes to driving traffic to your website, raising brand awareness online, generating email subscribers, and ultimately increasing sales online.

With all of the opportunities available where should you start and what should you be focusing your efforts?

There is no magic formula that will make you a social media wizard overnight, but you can start by optimizing your performance on one social networking service at a time. Take Facebook, for example.   Chances are that at least some of your untapped prospects are on Facebook, but you just keep missing them. Perhaps if you knew the best time to post, things would improve?

Do yourself a favor. For thirty (30) days, concentrate using Facebook to market and promote your business. It's arguably the world's biggest online network, so even a slight improvement in your Facebook activity can mean a lot for your business.

Discover the Best Times to Post on Facebook

The financial industry often speaks of market timing, however with social media, you must be conscious of the social timing of posts.

Fortunately, many companies have studied Facebook timing trends and accessed its Insights analytics tool. We know that companies, especially online businesses are often 24/7 with a global reach. However, we can still observe several user tendencies regardless of what time zone you are based in:

  • The highest average click-through rate (CTR) occurs between 1 pm and 4 pm, peaking on Wednesdays at 3 pm. 
  • The worst time for posting appears to be weekends, both before 8 am and after 8 pm.
  • Adding photos or images boosts engagement - fifty percent more 'Likes' and double the number of comments.
  • Right now videos and Facebook Live are getting significant more reach than regular posts.

Based on these "general" trends (more on that later), depending on the particular goal of each of your posts will potentially determine when you decide to publish that posts.

Are you looking to have your material shared? In that case, make your posts at 1 pm. People seem to be in a giving mood at this time, and while they may not go through your post in detail for themselves yet, they are inclined to give work colleagues and friends a look.

While you may get more clicks on a Wednesday, don't count out Thursdays and Fridays for true user engagement. People often need 12-24 hours to warm up to your thoughts, as indicated by a 6-7% increase over the Monday to Wednesday period. Perhaps not surprisingly, Facebook's so-called “Happiness” index is ten percent higher on Fridays than during the rest of the workweek.

How can these factors influence your Facebook strategy? Evidently, you can try posting new material during the daily 'afternoon slump' right after lunch.

People are often sluggish after their midday meal and use Facebook to get the juices flowing and catch up with recent events before returning to work. This can be the ideal time to engage them with pure marketing content.

Similarly, why not hold off on your explosive end of workweek Facebook posts until next Monday? Chances are that they'll not be read on the weekend. After all, many people are inclined to take a break from social media in favor of outdoor family activities, household chores and the like. Perhaps you do likewise?

You may want to schedule your posts in advance or hire a social media marketing manager to manage your Facebook presence. A good social media marketing manager can also help you with online reputation management.

​Utilizing Facebook Insights

Now that we've looked at some of these general trends, there is an even more powerful method you can use to determine the optimal posting times based on your own audience -- by using Facebook Insights.

In your Facebook Insights, which is basically just the user behavior of your own Facebook followers, you'll be able to see exactly when your audience is mostly likely to engage with your own Facebook page.

Do the majority of your Facebook followers engage with your posts on weekday evenings? Then you should do more posts on weekday evenings. Or does your page get most of it's activity on weekends?Then obviously you'll want to do more posting on weekend.

There is a plethora of information and data Facebook will tell you about how people use and interact on your page -- and ultimately that will be the best way to guide your Facebook posts.

Conclusion.

Timing your Facebook posts properly can be as important to the success of a campaign as the posted content itself. It can mean the difference between an explosive breakthrough and a massive failure. Social media is increasingly a vital part of modern businesses. Given the 24/7 nature of the Internet, you may think that timing your posts is not a big deal. However, this would be a mistake. Review your posting schedule to better reach your target audience.