Best (and Worst) Times to Post on LinkedIn

best time to post to LinkedIn
Alex Belomlinsky/Digital Vision Vectors/Getty Images

Although not as dominant as Facebook or Twitter, the business networking website LinkedIn is increasingly popular, especially with the business-to-business (B2B) and business-to-consumer (B2C) crowd. As of 2013, it had close to seventy-million unique, monthly U.S. visitors and over one-hundred eighty unique, monthly global visitors. Therefore, Internet marketers and others who have an e-commerce component to their business have reason to optimize its use.

As a business-oriented website, it should be second nature to use timing analytics to boost traffic, raise brand awareness, generate leads and increase sales.  Functionally, LinkedIn has similar elements to both Twitter and Facebook, which gives you the flexibility to tailor messages for specific audiences. Thanks to the accurate timing information, your LinkedIn performance can improve in no time.

See also: 5 Steps to Facebook Marekting Success

LinkedIn Timing Facts

Business networking differs from more general social networking, thus it shouldn't come as a surprise that the best time to post in LinkedIn is Tuesday through Thursday. Many people prefer using Mondays to set up their week offline and/or recover from work-oriented or business travel from the previous weekend. Conversely, entrepreneurs may cut back on social media time on Fridays to prepare for either family activities or the next business trip (e.g. sales mission, seminar, conference, exhibits, etc.).

Online businesses are increasingly 24/7 with a global presence, but the following time zone-independent observations about LinkedIn have been noted:

  • Most clicks and shares: Tuesdays, 11 AM-12 PM.
  • The worst time for LinkedIn: Sleeping hours (10 PM-6 AM) immediately before Monday and after Friday night.
  • Best Times to post: 7-8 AM; 5-6 PM.
  • Peak time of use during an average day: 12 PM;  5-6 PM.

LinkedIn members are part of the overall trend towards mobile device use. According to Joff Redfern, VP Mobile Products, forty-one percent accessed LinkedIn with a wireless device in October 2014, a three percent increase over the previous year.

Catering Your LinkedIn Posting Schedule to Your Target Market

Internet marketers rank LinkedIn as the best Business to business (B2B) lead generation social media source. Not surprising, since you are mostly dealing with a B2B audience that is accessible during business hours and midweek.

To have your LinkedIn content seen, read, shared and acted upon, post around lunchtime or immediately before 5 PM. No surprise there, since busy professionals will often reserve their social media interaction for lunchtime and the end of the workday. This is especially true in midweek, when employees' thoughts are no longer on the past weekend and managers are pushing ahead with the current agenda.

By applying to LinkedIn's publishing platform, you can gain better access to real decision-makers.  Post extended blogs that better highlight your expertise and increase the potential of your material going viral.

They will be part of your followers' news feed, and links can be sent out via e-mail with other related articles. By meeting specific criteria, your posts can also be displayed on relevant high-traffic LinkedIn channels.

Use LinkedIn's and third party analytic tools to monitor the best days and times to post for your specific audience.

Linkedin Posting Timing Conclusion

Thanks to LinkedIn, Internet marketers can connect with each other as well as their target audience via an array of accessible, cutting edge material. At the same time, they should be cognizant of knowing when – not just how and what  – to post.

It makes sense for you or your social media marketing manager to time your LinkedIn posts to get your best content in front of the right people at the right time. It can mean the difference between great success and repetitive failure.

Given the nature of Internet commerce and marketing, social media timing merits a serious look. Review LinkedIn basics and your posting schedule to better reach and serve your target audience.

If you're interested in maximizing your social media marketing, you may also want to see the best times to post to Facebook for maximum exposure, reach, and sales.

See all of our social media marketing tips here.