The 100 Best Advertising Taglines Ever

100 Taglines That Stood the Test of Time

DeBeers
DeBeers. Getty Images

Think about the brands that you know well, and perhaps even love. Chances are, it's not just a brand name you're recalling, but a tagline, too. Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public.

What Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable.

While some can impel you to be better, do more, or go further, others are simply a fun play on words. 

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.

Over the years, thousands and thousands of taglines have come and gone, but some are legendary. Here, in no particular order (although Nike is clearly number one, and always will be), are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there. It's also worth noting that the tagline from DeBeers was, and is, part of a strategy to artificially increase the value of diamonds. It has worked. 

The TOP 100 Advertising Taglines Ever

(After polling many colleagues, professionals, and consumers, the following list of 100 taglines has been created. You may not agree with it. You may think some brands are missing, or some don't deserve to be on the list.)

  1. A DIAMOND IS FOREVER – DeBeers, 1948
  2. A LITTLE DAB’LL DO YA – Brylcreem, 1950s
  3. A MARS A DAY HELPS YOU WORK, REST AND PLAY – Mars, 1980
  4. AH! BISTO – Bisto Gravy Granules, 1919
  5. ALL BECAUSE THE LADY LOVES MILK TRAY – Cadbury UK, 1968
  6. ASK THE MAN WHO OWNS ONE – Packard, 1925
  7. AUSTRALIANS WOULDN’T GIVE A XXXX FOR ANYTHING ELSE – Castlemaine XXXX Beer, 1984
  1. BE ALL YOU CAN BE – The US Army, 1981
  2. BEANZ MEANZ HEINZ – Heinz, 1967
  3. BETCHA CAN’T EAT JUST ONE – Lays, 1981
  4. BREAKFAST OF CHAMPIONS – Wheaties, 1930s
  5. CALGON, TAKE ME AWAY – Calgon, 1970
  6. CAN YOU EAT THREE SHREDDED WHEAT? – Nabisco, 1970s
  7. CAN YOU HEAR ME NOW – Verizon, 2002
  8. CATS LIKE FELIX LIKE FELIX – Felix Cat Food, 1989
  9. CENTRAL HEATING FOR KIDS – Ready Brek, 1980s
  10. DOES EXACTLY WHAT IT SAYS ON THE TIN – Ronseal, 1994
  11. DOES SHE…OR DOESN’T SHE? – Clairol, 1964
  12. DON’T JUST BOOK IT, THOMAS COOK IT – Thomas Cook, 1984
  13. DON’T LEAVE HOME WITHOUT IT – American Express, 1975
  14. DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN – Wrigley’s Doublemint, 1959
  15. DRIVERS WANTED – Volkswagen, 1995
  16. FAIR AND BALANCED – Fox News Channel, 1995
  17. FINGER LICKIN’ GOOD – KFC, 1952
  18. FLY THE FRIENDLY SKIES – United Airlines, 1966
  19. GET MORE – T-Mobile, 2005
  20. GO TO WORK ON AN EGG – Egg Marketing Board, 1957
  21. GOOD TO THE LAST DROP – Maxwell House, 1959
  22. GOT MILK – California Milk Processor Board, 1993
  23. GRACE…SPACE…PACE – Jaguar, 1950
  24. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
  25. HAVE A COKE AND A SMILE – Coca Cola, 1979
  26. HAVE IT YOUR WAY – Burger King, 1973
  27. HELLO BOYS – Wonderbra, 1995
  28. HELLO TOSH, GOTTA TOSHIBA – Toshiba, 1984
  29. I AM CANADIAN – Molson Beer, 1994
  1. I BET HE DRINKS CARLING BLACK LABEL – Carling, 1971
  2. I CAN’T BELIEVE I ATE THE WHOLE THING – Alka Seltzer, 1966
  3. I LIKED IT SO MUCH, I BOUGHT THE COMPANY – Remington, 1979
  4. I LOVE NEW YORK – NY State Dept., 1977
  5. I THINK, THEREFORE IBM – IBM, 1988
  6. I’D WALK A MILE FOR A CAMEL – Camel Cigarettes, 1921
  7. IF IT’S ON, IT’S IN – Radio Times, 1991
  8. IF YOU WANT TO GET AHEAD, GET A HAT – Hat Council, 1934
  9. IMPOSSIBLE IS NOTHING - Adidas, 2004
  10. IT IS. ARE YOU? – The Independent, 1987
  11. IT TAKES A LICKING AND KEEPS ON TICKING – Times, 1950s
  12. IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN – Perdue, 1972
  13. IT’S A BIT OF AN ANIMAL – Peperami, 1993
  14. IT’S NOT TV, IT’S HBO – HBO, 1997
  15. IT’S THE REAL THING – Coca Cola, 1970
  16. JUST DO IT – Nike, 1988
  17. LET YOUR FINGERS DO THE WALKING – Yellow Pages, 1964
  18. LIFTS AND SEPARATES – Playtex, 1930s
  1. LOOK MA, NO CAVITIES! – Crest Toothpaste, 1958
  2. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
  3. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
  4. MILK’S GOTTA LOTTA BOTTLE – Milk Marketing Board, 1982
  5. MMM MMM GOOD – Campbell’s Soup, 1930s
  6. MY GOODNESS, MY GUINNESS – Guinness, 1936
  7. NO CHILD BORN TO DIE – Save The Children, 2011
  8. NO FT, NO COMMENT – Financial Times, 1982
  9. ONCE YOU POP, YOU CAN’T STOP – Pringles, 1990
  10. PLEASE DON’T SQUEEZE THE CHARMIN – Charmin, 1964
  11. PLOP, PLOP, FIZZ, FIZZ, OH WHAT A RELIEF IT IS – Alka Seltzer, 1953
  12. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
  13. PUT A TIGER IN YOUR TANK – Esso, 1964
  14. REACH OUT AND TOUCH SOMEONE – AT&T, 1979
  15. SAY IT WITH FLOWERS – FTD Interflora, 1917
  16. SCHH…YOU KNOW WHO – Schweppes, 1962
  17. SHARE THE FANTASY – Chanel No. 5, 1979
  18. SNAP! CRACKLE! POP! – Kellogg’s Rice Krispies, 1932
  19. TASTES GREAT, LESS FILLING – Miller Lite, 1974
  20. THE APPLIANCE OF SCIENCE – Zanussi, 1981
  21. THE BANK THAT LIKES TO SAY YES – Trustee Savings Bank (TSB), 1980
  22. THE BEST A MAN CAN GET – Gillette Razors, 1989
  23. THE CAR IN FRONT IS A TOYOTA – Toyota, 1986
  24. THE CHAMPAGNE OF BOTTLE BEER – Miller Beer, 1950
  25. THE FUTURE’S BRIGHT. THE FUTURE’S ORANGE – Orange, 1994
  26. THE LAST PLACE YOU WANT TO GO – Dixons, 2009
  27. THE LISTENING BANK – Midland Bank, 1990
  28. THE MILK CHOCOLATE MELTS IN YOUR MOUTH, NOT IN YOUR HAND – M&Ms, 1954
  29. THE OTHER WHITE MEAT – Pork, 1986
  30. THE PAUSE THAT REFRESHES – Coca Cola, 1927
  31. THE ULTIMATE DRIVING MACHINE – BMW, 1975
  32. THE UNCOLA – 7UP, 1973
  33. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
  34. THINK DIFFERENT – Apple, 1990s
  35. THINK SMALL – Volkswagen, 1959
  36. VORSPRUNG DURCH TECHNIK – Audi, 1982
  37. WE ALL ADORE A KIA-ORA – Kia-Ora, 1980s
  38. WE TRY HARDER – Avis, 1962
  39. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
  40. WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx, 1982
  41. WHEN IT RAINS, IT POURS – Morton Salt, 1912
  42. WHEN YOU CARE ENOUGH TO SEND THE VERY BEST – Hallmark, 1934
  43. WHERE’S THE BEEF – Wendy’s, 1984
  44. WOTALOTIGOT! – Smarties, 1961
  45. YOU’RE IN GOOD HANDS – Allstate, 1950s
  46. YOUR FLEXIBLE FRIEND – Access Credit Card, 1978

Now, after a century of great advertising, not every tagline could make it onto the list. Some notable runners-up include “It’s So Simple” for Polaroid, "They're Grrrreeeat" for Frosted Flakes, and “This Bud’s For You” for Budweiser.