Benefits of Media Outreach in Marketing
It’s difficult to discuss marketing without mention of media outreach; it’s as if now they go hand-in-hand. If you’re just beginning to start marketing an idea, product, or service but haven’t had much experience with media platforms and social media, then you might wonder if it’s just a phase, or simply a buzzword with no basis or reliability. My personal experience has been that not only is it a valuable and effective marketing tool, but it has become expected among consumers.
I’ll explain the importance, benefits and the basics of getting started with media outreach.
No one disagrees that the internet is a good place to advertise and promote a business or product. Keeping that in mind, it’s important to realize that the very essence of the internet has become social and that is not going to change. It is a place to exchange information, and more than ever users are spending their time on sites where they can engage socially. If you’re still not sure, let me show you a few reasons why it’s so important.
You Get a Better Idea Who Your Target Audience Is
One of the first things to establish in marketing is who exactly you’re marketing to. Social media makes it super easy to see who exactly your consumer base is. Knowing exactly who your consumers is invaluable to your marketing strategies. Also, with the use to keywords and search features on websites like and Facebook, you can find new customers who might be looking for a product or service you offer.
People Will Actually Listen to Your Messages
People don’t think of social networking sites as big marketing hubs, so your messages won’t come off as just advertisements. Media outreach also gives consumers the opportunity to ask questions that you can promptly answer. Making sure to respond to your followers shows your consumer base you care.
Social media will fit into any marketing budget, which is especially good news for those who are just starting out. Hiring an outside marketing team will get very expensive quickly, and chances are a big part of their strategy will to maximize your online presence anyway. Hiring a PR agency might be a good idea if you’re worried you will send the wrong message across or post poor content.
Increases Brand Awareness
When people hear about a business or product, the first place they go is the internet to do their research. You’ll want to make sure you have a place where they can get their questions answered and see what others are saying about you. Social media will make your business look more established and legit.
Once you’ve decided that you want to incorporate media outreach into your marketing strategy, you can get started by defining your customer and figuring out where they’re most likely spending their time, then from those options choose which place is the best fit for your business. After creating your page, you’ll want to cultivate a group of followers through friends, family, or current customers. It’s ok to start small, building your followers will take time. From there, you’ll want to create quality content for consumers to read and share with others.
My last bit of advice is to stay dedicated and consistent. A business is a long-term investment that takes time to grow. Results won't be instant, but the work will pay off in the long run.