Mission Statements of Auto Manufacturers

1
BMW Group Mission Statement - One Premium Success From Three Distinct Visions

Mission Statement, Headquarters & Founders Facts About BMW Group Auto Makers. Reprinted with permission from Press.BMWGroup.com

The mission statement of the BMW Group explains the premium price and premium experience associated with BMW vehicles. (See the BMW Group mission statement below.)

BMW Group Founders Facts and Trivia:
BMW first started in 1916 as BFW, Bayerische Flugzeugwerke AG, developing and producing aircraft engines for World War I. The company name was changed in 1917 to Bayerische Motoren Werke GmbH, which translates to Bavarian Motors Works, or BMW. The five men who are credited with founding BMW are Franz Josef Popp, Karl Rapp, Gustav Otto, Max Friz or Camillo Castiglioni.

The first sold in the U.S. in the 1960's was the BMW 2002. BMW North America was established in 1975. When the BMW Product Facility was opened in Greer, South Carolina in 1994, it was the first BMW manufacturing plant opened outside of Germany.

BMW Headquarters:
The BMW Group worldwide headquarters is located in Munich, Germany. The BMW US headquarters is located in Woodcliff Lake, New Jersey.

The Mission Statement of the BMW Group:
Reading the BMW Group mission statement, it's easy to understand why the BMW Group is clearly associated with premium products, premium prices, and premium experiences. The BMW mission statement is...

"The BMW Group is the world's leading provider of premium products and premium services for individual mobility."

Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identity...

BMW Brand - "The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality."

MINI Brand - "The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every respect something out of the ordinary."

"For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding engineering, quality, and reliability."

More About U.S. Company Mission Statements, History, and Headquarters:

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2
Ford Motor Company Mission Statement - One Mission, One Team, One Plan, One Goal

Example of Mission Statement Best Practices from the Retail Industry. Photo from Russian Federation pubic domain

Ford Motor Company has a clear mission - to be relevant and profitable for the future. One team, one plan, one goal. (See the Ford mission statement below.)

The Ford Motor Company Founder:
Ford Motor Company was founded in 1903 by Henry Ford in Detroit, MI. Not only did Ford revolutionize the development of the automobile as a product, he is also the visionary behind the idea of mass production. Ford's ability to make automobiles affordable for the masses is cited as a driving force behind both the automobile industry and the creation of a middle class in America.
The first retail Ford dealership was opened in St. Cloud, MN by Stephen Tenvoorde in 1903.

Ford Motor Company Headquarters:
The world headquarters of the Ford Motor Company are located in Detroit, Michigan, which is also commonly known as the automobile capital of the world.

The Ford Motor Company Mission Statement:

ONE FORD MISSION:

ONE TEAM

People working together as a lean, global enterprise for automotive leadership, as measured by:

  • Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction

ONE PLAN

  • Aggressively restructure to operate profitably at the current demand and changing model mix
  • Accelerate development of new products our customers want and value
  • Finance our plan and improve our balance sheet
  • Work together effectively as one team

ONE GOAL

An exciting viable Ford delivering profitable growth for all.

3
Mercedes-Benz Mission Statement - Six Values Six Global Principles that Drive

Daimler Group and Mercedes-Benz Mission, Values, Headquarters & Founders Facts. Public domain photo

The mission of Mercedes-Benz USA is six values that "drive" its USA sales and manufacturing and six global principles that guide global parent Daimler Group. (See the Mercedes-Benz mission, values, and principles below.)

Mercedes-Benz Founders Facts and Trivia:
Mercedes-Benz was established in 1886 by Karl Benz, Emil Jellinek, Gottlieb Daimler, and Wilhelm Maybach. The first Mercedes brand name vehicles were produced in 1926. In 1952 Max Hoffman started importing the Mercedes 300SL Gullwing into the U.S. In 1965, the company founded Mercedes-Benz North America.

Mercedes-Benz Headquarters:
The global headquarters for Mercedes-Benz is the Daimler Group corporate headquarters in Stuttgart, Germany. The headquarters for Mercedes-Benz North American are located in Montvale, NJ.​

The Mission Statement of Mercedes-Benz USA:
Although the internal mission statement of Mercedes-Benz USA is not publicly available, the luxury carmaker does have six values that they refer to as "What Drives Us," which fulfill the intention behind a formal mission statement. The six values that "drive" Mercedes-Benz USA are:

  • The audacity to reject compromise
  • The instinct to protect what matters
  • The commitment to honor a legacy
  • The vision to consider every detail
  • The foresight to take responsibility
  • The ingenuity to outperform expectations

Additionally, on November 25, 2010, the parent company of Mercedes-Benz, Daimler Group, joined 21 German companies in agreeing to a "mission statement for responsible actions in business." The six principles of this shared mission statement are:

  • Business must serve the good of the people.
  • Business that serves the good of the people requires competition.
  • Business that serves the good of the people is based on merit.
  • Business that serves the good of the people takes place globally.
  • Business that serves the good of the people must be sustainable.
  • Business that serves the good of the people demands responsibility.

4
Volkswagen Group Mission Statement - Responsible Business and Consumer Benefits

Mission Statement, Headquarters & Founders Facts About the VW Group Auto Makers. Public Domain Photo

The mission statement of the Volkswagen Group focuses the VW leaders on responsible business and the benefits of it to consumers. (See the Volkswagen Group mission statement below.)

Volkswagen Group Founders Facts and Trivia:
Volkswagen, which literally translates as "the people's car" was a political promise of Adolf Hitler to produce a car that the average German worker could afford. Reportedly the initial design for what became the Volkswagen Beetle came from Josef Ganz. In 1933 automobile designer Ferdinand Porsche was engaged to design a "Volkswagen," but before the car could be produced, World War II broke out and the Volkswagen plant was used to build military vehicles. The first Volkswagen Beetles were not manufactured until 1945 in Wolfsburg, Germany.

The first Volkswagen Beetles were sold in the U.S. in 1949, and reportedly only two Volkswagen vehicles were purchased in that first year. Volkswagen Group of America was established in 1955, and the first U.S. Volkswagen production facility opened in New Stanton, Pennsylvania in 1978 to produce the VW Rabbit. That plant closed down after just 10 years of production, and a brand new production plant was opened in Chattanooga, Tennessee on May 24, 2011.

Volkswagen Group Headquarters:
The Volkswagen Group worldwide headquarters is located in Wolfsburg, Germany. The Volkswagen America headquarters is located in Herndon, Virginia.

The Mission Statement of the Volkswagen Group:
The internal mission statement of the Volkswagen group is not available to the public, but on November 25, 2010, the Volkswagen Group joined 21 German companies in agreeing to a "mission statement for responsible actions in business," which serves as a national mission for the VW group and focuses the Volkswagen leaders on the benefits of responsible business to consumers. The six principles of this shared mission statement are:

  • Business must serve the good of the people.
  • Business that serves the good of the people requires competition.
  • Business that serves the good of the people is based on merit.
  • Business that serves the good of the people takes place globally.
  • Business that serves the good of the people must be sustainable.
  • Business that serves the good of the people must be responsible.

5
Chrysler Mission Statement - Cars, Customers, and Returning to Profitability

Mission Statement, Principles, Headquarters & Founders Facts for Chrysler Group. Reprinted with permission from Media.Chrysler.com

The Chrysler mission was refocused to quality cars and customer satisfaction in order to return the automobile company to profitability after the Chrysler Group emerged from bankruptcy. (See the complete Chrysler mission statement below.)

Chrysler Group Founders Facts and Trivia:
The first Chrysler brand automobile was manufactured by Maxwell Motors in 1924, named after Walter Chrysler. The Chrysler Motor Corporation was formed in 1925 to manage the Chrysler brand. The Chrysler Corporation was formed on June 26, 1925, with Walter Chrysler as President and Chairman of the Board. By the end of 1925, there were 3800 Chrysler dealerships operating.

Chrysler Group Headquarters:
The Chrysler Group Headquarters are located in Auburn Hills, Michigan.

Chrysler Group Mission, Vision, and Principles:
The founding philosophy of Chrysler was "design with purpose." After the Chrysler corporation went into bankruptcy in 2008, a new company emerged with a realignment of its mission, vision, and principles to return the company to profitability. In the redefinition, the new vision, mission and principles reinvigorated the purpose of Chrysler's "design with purpose." This new Chrysler Group mission, referred to as its "vision" is...

"Our vision is to build cars and trucks people want to buy, will enjoy driving and will want to buy again."

The new Chrysler Group further defines its "purpose"...

"To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve."

In an open letter to stakeholders in 2009, the CEO at that time, Bob Nardelli defined three basic principles for the new Chrysler Group...

  • Enhance our core: invest in product enhancements; strengthen our customer focus; improve our relationship with our dealers and recommit the entire organization to a new level of quality.
     
  • Extend our business: develop or establish partnerships to provide new products; build off of existing products to extend into new segments; explore new and adjacent market opportunities and accelerate new technologies and innovation.
     
  • Expand our market: pursue global alliances to fill gaps in our product portfolio and open new geographic opportunities; increase global sales by building from our existing dealer network and invest closer to our global customers by enhancing regional business operations and global engineering centers.

It is unclear if these principles are still the guidelines for Chrysler leaders after Sergio Marchionne was named CEO in September 2011.

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6
Honda Company Mission Statement - Global Quality, Youthfulness, Harmony and Joy

Mission Statement, Principles, Headquarters & Founders Facts for Honda Company. Public domain photo

Honda has a global mission for quality like every other car maker in the world. But Honda differentiates itself with principles of fresh ideas, youthfulness, harmony, and joy. (See the complete Honda mission statement below.)

Honda Company Founders Facts and Trivia:
The Honda Company was founded by Soichiro Honda in 1946 as the Honda Technical Research Institute, focused on creating motorized bicycles. The company was incorporated on September 24, 1948, as Honda Motor Company. The first Honda car was the S500, which was introduced in 1963.

In 1959, American Honda Motor Co., Inc. was opened in Los Angeles, California with just six employees. The first Honda manufactured in Marysville, Ohio on November 1, 1982.

Honda Corporation Headquarters:
The global headquarters for the Honda corporation are located in Tokyo, Japan. The U.S. headquarters for American Honda Motor Co, Inc. are located in Torrance, California.

Honda Automobile Company Mission, Vision, and Values:
The Honda Company Mission Statement is officially referred to as the Company Principle, and it seemingly is no different that the mission of every company that manufactures and sells cars in the world. The Honda Company Mission Statement is...

"Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction."

Larger than this company principle, Honda is guided by a foundational mission, which it refers to as its "Basic Principles" which are...

"Respect for the individual. The Three Joys (buying, selling and creating)."

And to inspire its management team as they lead the Honda automobile company into the future, Honda has a clear set of Management Policies, which make its Basic Principles and Mission Statement a real part of its daily operations...

  • Proceed always with ambition and youthfulness.
  • Respect sound theory, develop fresh ideas and make the most effective use of time.
  • Enjoy work and encourage open communication.
  • Strive constantly for a harmonious flow of work.
  • Be ever mindful of the value of research and endeavor."

More About Honda's Mission and Principles >>

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7
Chevrolet Mission Statement - A GM CEO Statement Backed By Five Principles

Mission Statement, Headquarters & Founders Facts About Chevrolet Brand Cars. © GM Company, Reprinted with permission from Media.GM.com

The mission statement of the Chevrolet brand is the mission statement for the General Motors Company - a CEO statement backed by five solid principles. (See the Chevrolet mission statement below.)

Chevrolet Brand Founders Facts and Trivia:
The Chevrolet brand was founded by Louis Chevrolet and William "Billy" Durant, who was the General Motors founder in 1908. After Durant was ousted from General Motors in 1910, he partnered with Chevrolet. Durant bought a controlling interest in General Motors in 1916 and took the leadership position in GM again, bringing the Chevrolet brand into the company as its own division.

Chevrolet Headquarters:
The headquarters of General Motors and the Chevrolet brand is located in Detroit, Michigan.

The Mission Statement of the General Motors Car Company and the Chevrolet Brand:
The unofficial mission statement of General Motors Car Company and the Chevrolet brand come directly from Chairman and CEO Dan Akerson...

"We win when the customer says we win."

Officially there are Five Principles which the newly reorganized post-recessionary General Motors company uses to guide its business, decisions and daily activities...

  • "Safety and Quality First
  • Create Life-Long Customers
  • Innovate
  • Deliver Long-Term Investment Value
  • Make a Positive Difference"

8
Audi Group Mission Statement - Customer Delight, Positive Experience, Innovation

Mission Statement, Headquarters & Founders Facts About the Audi Group Auto Maker. Public domain photo

The mission statement of the Audi Group is generally focused on customer delight and specifically focused on innovation, positive experiences, and corporate responsibility. (See the Audi Group mission statement below.)

Audi Group Founders Facts and Trivia:
The Audi brand of vehicles was created by August Horch in 1910. Through a series of sales and acquisitions, the Volkswagen group acquired a 50% share of the company that produced the Audi brand of vehicle in 1964, which increased to a 99.5% share in 1966. The first Audi was sold in the U.S. in 1969, and the one millionth Audi was sold in the U.S. thirty years later in 1999.

Audi Group Headquarters:
The Audi Group worldwide headquarters is located in Ingolstadt, Germany. The Audi America headquarters is located in Herndon, Virginia, along with the VW Group headquarters.

The Mission Statement of the Audi Group:
The mission statement for the Audi Group is general and simple...

"We delight customers worldwide."

The Audi Group further defines what "customer delight" means with these four "actions":

  • "We define innovation
  • We create experiences
  • We live responsibility
  • We shape Audi


In addition to this mission, on November 25, 2010, 21 German companies jointly agreed to a "mission statement for responsible actions in business," which serves as a national mission for the VW Group and guides the business decisions of the Audi Group leaders. The six principles of this shared mission statement are:

  • Business must serve the good of the people.
  • Business that serves the good of the people requires competition.
  • Business that serves the good of the people is based on merit.
  • Business that serves the good of the people takes place globally.
  • Business that serves the good of the people must be sustainable.
  • Business that serves the good of the people demands responsiblity.

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9
Toyota Motor Corp. Mission Statement - Moving People in a Better Way

Mission Statement, Headquarters and Founders Facts About Toyota Motor Corp. Reprinted with permission from pressroom.Toyota.com

Toyota's mission statement is really a global vision about how to move people around the planet in a better way. (See the Toyota Motor Corporation mission statement below.)

Toyota Motor Corporation Founders Facts and Trivia:
Toyota Motor Corporation was founded in Japan on August 28, 1937. Toyota Motor Sales, USA, Inc. was established on October 31, 1957. The first Toyota retail dealership was opened on October 31, 1957, in Hollywood, CA and it was called Toyota Motor Sales, USA, Inc.

Toyota Motor Corporation Headquarters:
The world headquarters of Toyota Motor Corporation are located in Aichi, Japan. The headquarters for Toyota's U.S. operations is located in Torrance, CA.

The Mission Statement, Global Vision, and Values of Toyota Motor Corporation
The Toyota Motor Corporation mission statement is referred to as a "Global Vision" on the Toyota.com website. Toyota has become one of the best automobile companies and one of the most popular car brands in the U.S. automobile industry largely because it is able to live up to its own lofty mission statement:

"Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.

Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.

We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way."

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10
Subaru of America Mission Statement - Technology, Harmony and Global Progress

Mission Statement, Principles, Headquarters & Founders Facts for Subaru Brand. Public Domain Photo

The mission statement for Subaru of America is a Corporate Philosophy focused on advanced technology, harmony in relationships, and global progress for the future. (See the complete Subaru of America and parent company FHI mission statement below.)

Subaru of America Founders Facts and Trivia:
Subaru of America has its roots in the Aircraft Research Laboratory, which was founded in 1917 by Chikuhei Nakajima in Tokyo, Japan. After World War II ended, the company changed its name to Fuji Sangyo Co., Ltd. and shifted its focus to motor scooters and bus bodies. In 1953, five Japanese companies merged to Fuji Heavy Industries. The first Subaru car manufactured was the Subaru 1500 in 1954.

On February 15, 1967, Subaru of America was incorporated by Malcolm Bricklin and Harvey Lamm and the first Subaru car was sold in the U.s. in 1968. In 1989 Subaru and Isuzu started manufacturing cars in Lafayette, Indiana. The first Subaru car manufactured in the U.S. was the Subaru Legacy.

Subaru of America Headquarters:
The global headquarters of Fuji Heavy Industries are located in the Subaru Building in Tokyo, Japan. The Subaru of America headquarters are located in Cherry Hill, New Jersey.

Subaru of America Mission, Vision, and Values:
As a brand of Fuji Heavy Industries, Inc., the mission statement of Subaru of America is really the mission of the FHI parent company, which is referred to as its "Corporate Philosophy." The Corporate Philosophy for FHI and Subaru is...

"We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction.

We will aim to continuously promote harmony between people, society, and the environment while contributing to the prosperity of society.

We will look to the future with a global perspective and aim to foster a vibrant, progressive company."


In addition to its corporate philosophy, FHI Inc. and the Subaru brand have a Quality Policy, which guides its manufacturing decisions. The Quality Policy of FHI and Subaru is...

"FHI considers customer satisfaction as the first priority, and will work constantly to improve products and services to provide world-class quality."

To emphasize its commitment to being environmentally responsible, FHI established an Environment Policy in 1998. The Environment Policy of FHI and Subaru is...

"FHI recognizes the integral relationship between the environment and its business activities, and services to provide products that are friendly to the earth, society, and people. FHI is protecting the environment to ensure our future."

Click for the more about the FHI Corporate Philosophy >>

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11
Nissan Motor Co. Mission Statement - Enriching Lives with Measurable Value

Mission Statement, Principles, Headquarters & Founders Facts for Nissan Motor Co. Public Domain Photo

The mission of Nissan Motor Company to enrich lives with measurable value begins with a Customer Promise that guides employee actions and decisions. (See the complete Nissan mission statement below.)

Nissan Motor Company Founders Facts and Trivia:
The Nissan automobile company started as the Kawishinsha Motor Car Works, which was founded by Masujiro Hashimoto in Tokyo, Japan in 1911. The corporate name became Nissan Motor Co., Ltd. in June 1934.

The first Nissan cars were exported to the U.S. in 1958, and Nissan Motor Corporation was founded in the U.S. two years later in 1960. The first Nissan plant was built in Smyrna, Tennessee in 1980, and the first Nissan vehicle that was both manufactured in the U.S. was a Datsun truck which first sold in June 1983.

Nissan Motor Company Headquarters:
The global headquarters of Nissan Motor Co., Ltd. are located in Nishi-ku, Yokohama, Kanagawa, Japan. The headquarters for Nissan North America are located in Franklin, Tennessee.

Nissan Motor Company Mission, Vision and Customer Promise:
Employees of Nissan Motor Company are guided first by the Nissan Vision, which is...

"Enriching people's lives."

More specific guidance about how Nissan Motor Co. will enrich people's lives is found in the Nissan Mission Statement, which is...

"Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault."

To bring that "measurable value" into the Nissan automobile dealerships, Nissan has defined a customer experience, which is created by the Nissan Customer Promises...

  • "We will respect your time.

    We will market our products and services honestly.

    We will employ a professional, well-trained and knowledgeable staff.

    We will maintain a clean, comfortable and modern facility.

    We will offer only products and services that meet your needs.

    We will provide clear explanations of all pricing and paperwork.

    We will deliver your vehicle clean with a full explanation of features.

    We will treat you as a guest in our home."

Click for more about the Nissan Customer Promises >>

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12
Kia Motors Mission Statement - Innovative, Human-Centric, Eco-Friendly Solutions

Mission Statement, Principles, Headquarters & Founders Facts for Kia Motors. Public Domain Photo

Innovative solutions, human-dentric services, and eco-friendly products that create a new future for mankind is the focus of the Kia Motors mission and its parent company Hyundai Automotive Group. (See the complete Kia Motors mission statement below.)

Kia Motors Founders Facts and Trivia:
Kia Motors Corporation was founded in 1944 in Seoul, South Korea. The company first manufactured bicycle parts and steel tubing. Kia manufactured the first Korean motor scooter in 1957, the first Korean truck in 1962, Korea's first internal combustion engine in 1973, and the first Kia car was manufactured in 1974.

Kia Motors America was incorporated in October 1992, and the first Kia car marketed in the U.S. was the Kia Sephia in 1994. Kia was purchased by the Hyundai Automotive in 1999. In 2009 the first Kia manufacturing facility opened in West Point, Georgia. The first Kia car both manufactured and sold in the U.S. was the 2011 Kia Sorento.

Kia Motors Headquarters:
The Kia global headquarters are located in Seoul, South Korea along with its parent company Hyundai Automotive Group. The Kia Motors USA headquarters are located in Irvine, California.

Kia Motors Mission, Vision, and Values:
As part of the Hyundai Automotive Group, the vision, mission, and values of the Kia brand is the same as that of its parent company.

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13
Jeep-Chrysler Mission Statement - Design With Purpose and Innovative Engineering

Mission Statement, Principles, Headquarters & Founders Facts for Jeep-Chrysler. Reprinted with permission from Media-Chrysler.com

The Hyundai-Kia Automotive Group mission statement seeks to build a trusting and lifelong partnership with customers and provide them with innovative technologies and services long into the future. (See the complete Jeep-Chrysler mission statement below.)

Jeep Brand Founders Facts and Trivia:
The Jeep brand was born in response to a request from the U.S. army for a reconnaissance vehicle to support World War II in June 1940. The "jeep" design was completed in 75 days by Willys-Overland. Through a series of company sales, the jeep brand went to Kaiser Motors in 1953, to the American Motors Corporation in 1987, and to the Chrysler corporation in 1987.

Jeep Brand Headquarters:
As part of the Chrysler corporation, the Jeep brand headquarters are located in Detroit, Michigan.

Hyundai-Kia Mission, Vision, and Values:
The Jeep mission began in support of a war effort, and the Jeep brand continued in the civilian world to get the job done, whatever the job might be. That original Jeep mission is aligned well with the mission of its parent, the Chrysler corporation.
 

14
Mazda Mission Statement and Vision - Exciting Products That Delight Customers

Mission, Headquarters & Founders Facts for Mazda Car Makers and Dealerships. © Mazda, Reprinted with permission from Mazda.com

Exciting Products that delight customers are at the core of Mazda's Mission Statement, Vision, and Values. (See the complete Mazda mission statement below.)

Mazda Car Makers and Dealerships Founders Facts and Trivia:
Mazda was founded as Toyo Cork Kogyo Co., Ltd in 1920 in Hiroshima, Japan by Jujiro Matsuda. It was originally a cork factory, which didn't begin manufacturing automobiles until 11 years later. Mazda Motor America was founded in 1970, and today the Mazda company produces a million or more vehicles per year, which are sold in retail dealerships around the world.

Global and U.S. Mazda Corporate Headquarters:
The global headquarters of Mazda are located in Fuchu, Aki, Hiroshima, Japan. The headquarters for Mazda in the U.S. are located in Irvine, CA.

The Mission Statement of Mazda Car Makers and Dealerships:
Mazda has a combination of Vision, Mission, and Values that guide its leaders and employees. The very broad Vision of Mazda, which was re-established in 1999, is...

"To create new value, excite and delight our customers through the best automotive products and services."

The Mazda Mission Statement further defines how Mazda customers will be excited and delighted. The Mazda Mission Statement is...

"With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations."

The Mazda Values give further guidance to employees in their daily decision-making and actions. The Mazda Values are...

"We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda."

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15
Hyundai-Kia Mission Statement - Build Trus and Lifelong Customer Partnerships

Mission Statement, Principles, Headquarters & Founders Facts for Hyundai-Kia. © Hyundai-Kia Automotive Group, reprinted with permission from KiaMedia.com

The Hyundai-Kia Automotive Group mission statement seeks to build a trusting and lifelong partnership with customers and provide them with innovative technologies and services long into the future. (See the complete Hyundai-Kia mission statement below.)

Hyundai-Kia Automotive Group Founders Facts and Trivia:
The Hyundai Auto Service company was founded in 1946 by Chung Ju-Yung. Hyundai Motor Co. was established in 1967 and is now the Hyundai-Kia Automotive Group. In 1968 the Ford Motor Company entered into a technology-share agreement with Hyundai, and soon after that the first automobile ever manufactured by a Korean company, the Hyundai Cortina, was released.

Hyundai-Kia Automotive Group Headquarters:
The Hyundai-Kia Automotive Group global headquarters are located in Seoul, South Korea. The Hyundai Motor America headquarters are located in Fountain Valley, California.

Hyundai-Kia Mission, Vision and Values:
The corporate philosophy of the Hyundai-Kia Automotive Group is based on a Management Philosophy, which the company defines as its reason for being. The Hyundai-Kia Management Philosophy is...

"Realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers."

The three managerial commitments that provide the framework for the Hyundai-Kia management philosophy are:

  • "Unlimited Sense of Responsibility
  • Realization of Possibilities
  • Respect for Mankind"

The Mission Statement, officially referred to as the Vision Statement, that the Hyundai-Kia Automotive Group has defined for itself through the year 2020 is...

"To become a trusted lifetime partner of our customers, we will bring a new perspective to automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and service."

The Core Values of the Hyundai-Kia Automotive Group define "how" the Hyundai-Kia group will achieve its mission. The Core Values that guide the decisions and actions of all employees at all levels are...

"Customer
We promote a customer-driven corporate culture...

Challenge
We refuse to be complacent...

Collaboration
We create synergy through a sense of "togetherness"...

People
We believe the future of our organization lies in the hearts and capabilities of individual members...

Globality
We respect the diversity of cultures and customs..."

More About Hyundai-Kia's Mission, Vision, Values, and Corporate Philosophy >>

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16
Acura Brand Mission Statement - Fresh Ideas for the Highest Quality Products

Mission Statement, Principles, Headquarters & Founders Facts for Acura Vehicles. Public domain photo

As part of the Honda corporation, the Acura brand is a result of the mission to develop fresh ideas and supply products of the highest quality. (See the complete Acura and Honda mission statement below.)

Acura Brand Founders Facts and Trivia:
The Acura brand was launched by Honda Motor Company in the US in 1986. The Acura Integra and the Acura Legend were the first luxury cars from a Japanese manufacturer sold in the U.S. Honda opened sixty new dealerships to support Acura sales.

Honda Corporation Headquarters:
The global headquarters for the Acura brand are part of the Honda corporation global headquarters in Tokyo, Japan. The Acura management team also works in the headquarters of the American Honda Motor Co, Inc., which are located in Torrance, California.

Acura Brand and Honda Company Mission, Vision, and Values:
The Acura brand of vehicles were born because of the mission, principles, and management policies of its parent company, the Honda Company.

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17
O'Reilly Mission Statement

Mission, Values, Headquarters & History of O'Reilly Auto Parts Retail Chain. © Barbara Farfan for About.com

The mission statement of O'Reilly Auto Parts Stores is about price, quality, and service in just the right combination, and retaining the right employees to deliver that. (See the complete O'Reilly Auto Parts mission statement below.)

O'Reilly Auto Parts History, Founders Facts, and Trivia:
O'Reilly Auto Parts was founded by C.H. O'Reilly and his 72-year old father, Charles F. O'Reilly in November 1957. The first O'Reilly Auto Parts store opened in Springfield, MO, and sales for the company were $700,000 in the first full year of business. As of 2014, O'Reilly Auto Parts had more than 4,000 retail stores operating in more than 40 states.

O'Reilly Auto Parts Headquarters:
The headquarters for O'Reilly Auto Parts is in Springfield, Missouri where the company was founded and the first store was opened.

The Mission Statement, Vision, and Values of O'Reilly Auto Parts Retail Stores:
The O'Reilly mission statement is similar to just about every company in the U.S. Retail Industry in that it states its intention to be "dominant" in its niche. What makes the O'Reilly mission statement, distinct, however, is the formula that is defined for achieving the outcome, which includes the appropriate front-line O'Reilly employees to achieve the O'Reilly mission.

The O'Reilly Corporation Mission statement is... "O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.

In order to accomplish this mission, O'Reilly will provide a benefit and compensation plan that will attract and keep the kind of people that will enable the company to reach its goals of growth and success."

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18
AutoZone Auto Parts Mission Statement - Customers First and Trustworthy Advice

Mission, Values, Headquarters & History of AutoZone Auto Parts Retail Chain. © Barbara Farfan for About.com

The mission statement of the AutoZone Auto Parts retail stores is a Customer Service Pledge and Values which puts customers first and provides them with trustworthy advice, and "WITTDTJR" solutions. (See the complete AutoZone mission statement and customer service pledge below.)

AutoZone Founders Facts and Trivia:
The history of AutoZone auto parts stores began in 1979 when J.R. "Pitt" Hyde III founded a retail store named Auto Shack in Forrest City, Arkansas on July 4, 1979.

The name of Auto Shack stores was changed to AutoZone in 1987. AutoZone became a publicly traded company in 1991 and the first international AutoZone retail location opened in Nuevo Laredo, Mexico in 1998.

AutoZone founder Pitt Hyde was inducted into the Automotive Hal of Fame in 2004.

The AutoZone Retail Chain Headquarters:
The company headquarters of AutoZone Auto Parts retail stores are located in Memphis, Tennessee.

The Mission Statement, Customer Service Pledge and Values of AutoZone Auto Parts Stores:
The mission of the AutoZone auto parts retail chain is fashioned around a Customer Service Pledge called "WTTDTJR." This acronym stands for "What it Takes to Do the Job Right, " a customer service philosophy that was created by the original Auto Shack store manager, Doc Crain in 1985. The AutoZone Customer Service Pledge, which also serves as its unofficial "mission statement" is:

" AutoZoners always put customers first!
We know our parts and products.
Our stores look great!
We've got the best merchandise at the right price."


To further define for its AutoZoners (employees) what it means to "put customers first," AutoZone says this to its customers:

"We go the Extra Mile to ensure you get the help you need. Our AutoZoners are friendly, knowledgeable and eager to help you with your vehicle."

To further define the AutoZone culture and how AutoZoners are expected to conduct business, AutoZone provides these corporate Values:

"An AutoZoner always…

  • puts customers first
  • cares about people
  • strives for exceptional performance
  • energizes others
  • embraces diversity
  • helps teams succeed

More About the AutoZone Retail Chain:

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Advance Mission Statement

Mission, Values, Headquarters & History of Advance Auto Parts Retail Chain. Public Domain Photo

Advance Auto Parts says its mission statement is "Built to Remain True" by creating honesty, integrity, and mutual trust with both its employees and customers. (See the complete Advance Auto Parts mission statement below.)

Advance Auto Parts History, Founders Facts, and Trivia:
Advance Auto Parts was originally three Pep Boys branded stores which were purchased by Arthur Taubman in 1932. The company changed its name from Advance Auto to Advance Auto Parts in 1985. Advance Auto Parts became a publicly traded company in 2001 and first appeared on the Fortune 500 list in 2003.

Advance Auto Parts Headquarters:
The headquarters for the Advance Auto Parts retail chain is located in Roanoke, Virginia.

The Mission Statement, Vision, and Values of Advance Auto Parts Retail Stores:
The mission statement and company values of Advance Auto Parts were reportedly fashioned by founder Arthur Taubman in 1932 and is the sum total of doing business with four key values as guidelines. The mission and values of Advance Auto Parts are:

"Built to Remain True

  • Inspire and build the self-confidence and success of every Team Member.
  • Serve our customers better than anyone else – help them succeed.
  • Grow the business and profitability with integrity.
  • By remaining dedicated to these values, we have grown and prospered into the great company that we are today."

More About the Advance Auto Parts Retail Chain: