Mission Statements of Popular Automobile Companies

Complete Index of Retail Automotive Corporate Missions, Visions, and Values

2014 Chicago Auto Show Media Preview - Day 2
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What do the top car companies in the U.S. and around the world really care about?  The answer can be found in the corporate mission statements of automotive companies like BMW, Ford, Honda, Audi, Chrysler, and more.  Often what drives the leaders of the largest automobile manufacturers, retailers, and automotive service companies is quite different from what their Super Bowl advertising commercials would like auto consumers to believe.

This is an index of mission statements for the top American and international automobile and automotive services companies operating in the U.S..  A summary of each company's mission statement is included in this index.  Click the link to be taken directly to complete information about each car company  mission, vision, and values statements.  

This mission statement index is arranged alphabetically,  according to the name of the auto company.

Acura
U.S. Headquarters: Torrance, California
International Headquarters: Minato, Tokyo, Japan

The Honda corporation created the Acura brand in order to continue delivering fresh ideas with the highest quality to automobile-driving consumers worldwide.
Complete Acura Mission Statement >>

Advance Auto Parts Mission Statement
U.S. Headquarters: Roanoke, VA

While the name of the Advance Auto Parts company focuses on ts products, the mission statement does not.

 Rather, Advance Auto Parts focuses its employees on honesty, integrity, and mutual trust between employees and customers.
Complete Advance Auto Parts Mission Statement >>

Audi Group  Mission Statement
U.S. Headquarters: Herndon, VA
International Headquarters: Ingolstadt, Germany

The mission of the Audi Group focuses on innovation, positive experiences, and corporate responsibility, the sum total of which, the company believes, will create "customer delight."
Complete Audi Mission Statement >>

AutoZone Mission Statement
U.S. Headquarters: Memphis, TN

AutoZone Auto Parts uses an interesting, but somewhat complicated acronym at the heart of its official mission, vision and values.  It's Customer Service Pledge and Values uses "WITTDTJR" solutions to put the customer first and provide car repair and maintenance advice that is trustworthy.
Complete AutoZone Mission Statement >>

BMW
U.S. Headquarters: Woodcliff Lake, NJ
International Headquarters: Munich, Germany

BMW is a premium product at a premium price and its mission statement reminds employees of the type of premium customer experience that should be associated with that.
Complete BMW Mission Statement >>

Chevrolet
U.S. Headquarters: Detroit, MI
International Headquarters: Republic of Sinagpore

The mission statement of the Chevrolet brand comes from the CEO of General Motors, its parent company, which includes five principles which involve employees, customers, and shareholders.
Complete Chevrolet Mission Statement >>

Chrysler
U.S. Headquarters: Auburn Hills, MI
International Headquarters: Windsor, Ontario (?)

In the time immediately following its bankruptcy, Chrysler refocused its employees on a basic mission focused on quality cars and customer satisfaction, which helped the company emerge from bankruptcy and return o profitability.
Complete Chrysler Post-Recession Pre-Fiat Mission Statement >>

Ford Motor Company
U.S. Headquarters: Dearborn, MI
International Headquarters:  Dearborn, MI World Headquarters (?)

The Ford Motor Company refers to its mission as a Vision, which is very much in alignment with the vision that its founder, Henry Ford had when the company first began.  
Complete Ford Mission Statement >>

Harley Davidson
U.S. Headquarters: Milwaukee, WI
International Headquarters: Oxford, England (Regional headquarters)

The spirit of the Harley Davidson products and the Harley Davidson road experience are captured it the company's mission statement which focuses on "fulfilling dreams."

Complete Harley Davidson Mission Statement >>

Honda Corporation
U.S. Headquarters: Marysville, OH
International Headquarters: Tokyo, Japan

Producing a high quality vehicle is a common mission of the world's largest automobile companies.  Honda differentiates itself from its global competitors with corporate principles that include fresh ideas, youthfulness, harmony, and joy.
Complete Honda Mission Statement >>

Hyundai-Kia
U.S. Headquarters: Fountain Valley, CA
International Headquarters: Seoul, South Korea (2001)

The lofty mission of the Hyundai Automotive Group encompasses the future of mankind, which the company intends to positively influence with its Innovative solutions, human-centric services, and eco-friendly products.
Complete Hyndai-Kia Mission Statement >>

Mazda
U.S. Headquarters: Irvine, CA
International Headquarters: Hiroshima, Japan

Mazda's mission statement attempts to engage employees at an emotional level by focusing them on "exciting" products that "delight" customers.
Complete Mazda Mission Statement >>

Mercedes Benz
U.S. Headquarters: Cherryhill, NJ currently    Sandy Springs, GA (2018)
International Headquarters: Stuttgart, Germany

The Mercedes-Benz USA group has its own mission, which is six values that "drive" its USA sales and manufacturing.  Together with the six global principles of its parent company, Daimler Group, the Mercedes-Benz American employees are well guided.
Complete Mercedes-Benz Mission Statement >>

Nissan Motor Company
U.S. Headquarters: Franklin, TN
International Headquarters: Yokohama, Japan

The Nissan Motor mission statement is all about the Customer Promise and the way that Nissan actions and decisions fulfill that promise today and in the future.
Complete Nissan Mission Statement >>

O'Reilly Auto Parts
U.S. Headquarters: Springfield, MO

The mission statement of O'Reilly Auto Parts Stores is more focused on the nuts and bolts of the auto parts business than its major competitors, making reference to the right combination of price, quality, and customer service that it wants its employees to deliver.
Complete O'Reilly Auto Parts Mission Statement >>

Pep Boys 
U.S. Headquarters: Philadelphia, PA

Caring for people before caring for their cars is what the Pep Boys mission statement is all about.
Complete Pep Boys Mission Statement >>

Subaru
U.S. Headquarters: Cherryhill, NJ
International Headquarters: Tokyo, Japan

The Subaru mission statement is its Corporate Philosophy, which is focused on technology, relationships, and global progress.
Complete Subaru Mission Statement >>

Toyota Motor Corporation 
U.S. Headquarters: currently  Torrance, CA - Dallas, TX (2017)
International Headquarters: Toyota, Japan

Toyota focuses its employees on a mission much larger than individual vehicles sold to individual people in individual dealerships.  That is, how to move people around the planet in a better way.
Complete Toyota Mission Statement >>

Volkswagen Group 
U.S. Headquarters: Herndon, VA
International Headquarters: Wolfsburg, Germany

The mission statement of the Volkswagen Group is all about the responsibilities of doing business, and how a responsible company can be of benefit to consumers.
Complete Volkswagen Mission Statement >>

Related: Complete Index of 200+ Retail Industry Mission Statements >>

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