Alaska Airlines Visa Signature Credit Card Review

If you have good credit and frequently travel on Alaska Airlines, the Visa Signature card packs a valuable punch. Besides the opportunity to rack up extra frequent flyer miles in the airline’s Mileage Plan rewards program, you’ll get some valuable travel benefits, both as a new cardholder and on an ongoing basis. The value of the annual companion ticket alone may outweigh the modest annual fee, especially if you use the benefit on a more expensive destination.

If you only fly occasionally, however, you may want to consider other travel cards, perhaps one that awards miles for dining out, gas or groceries too. The fact that this card doesn’t award bonus miles on non-airline purchases makes it harder for less frequent travelers to build up their stash.

Pros Explained

• Double bonus for new cardholders: The 40,000-mile welcome bonus isn’t especially notable, but this card comes with two other valuable incentives that are pretty unusual among cards with similar annual fees. Besides the miles, you’ll get an opportunity to buy a companion ticket good for one round-trip coach fare for just $99 plus taxes and fees (which start at $22). Typically you have to wait for your cardholder anniversary to access the companion pass deal, so that's a nice addition to the welcome offer.
• Annual companion ticket: Every year on your cardholder anniversary (after you pay your annual fee) you’ll get another chance to purchase one companion fare from $121 ($99 base fare plus taxes and fees starting at $22.) on a round-trip or one-way coach itinerary. This can be a very valuable benefit if you use it for more expensive cross-country flights that might otherwise cost at least $275 plus taxes and fees.
• Solid rewards-earning rate on airline purchases: Your purchases with Alaska Airlines will earn 3 miles per $1 spent, as good or better than many competing airline cards with similar annual fees.

Cons Explained

• Everyday spending earns miles at a low rate: Unlike some comparable airline cards, this one doesn’t award bonus miles on groceries, restaurant tabs, or any other regular spending categories. This makes it harder for more occasional flyers to rack up miles quickly.
• Airline cards have less flexibility: While all airline cards bind you to a particular brand, they’re not the only way to earn frequent flyer miles. General travel cards from issuers like Chase or Capital One don’t usually afford you the same level of travel benefits, but you can fly on any airline you want and still earn valuable miles. Sometimes they can even be transferred to your favorite airline’s rewards program. 

Bonus for New Cardholders

If you make at least $2,000 in purchases within the first 90 days of your account opening, you’ll earn a two-part bonus: 40,000 miles and the option to get a companion ticket (which you can use to purchase a round-trip or one-way coach seat for someone traveling with you) for a base fare of $99 plus at least $22 taxes and fees.

The 40,000 miles is a mediocre bonus for a card with a mid-range annual fee, and each mile is relatively low-value compared to other frequent flyer programs, according to our estimates. We’ve determined the 40,000 miles are worth $340—less than half the value of bonuses on some of the competing airline cards. Luckily, the other part of this card’s introductory offer sweetens the deal, offsetting the relatively meager value on the miles. 

Earning Points & Rewards

You’ll earn 3 miles for every $1 you spend with Alaska Airlines and 1 mile for every $1 you spend everywhere else. The triple miles is a pretty good rate, considering some cards with similar annual fees pay only 2 miles per $1 spent with their airline. Still, without other ways to earn extra miles, the card isn’t ideal for people who don’t travel frequently.

There’s no cap on the miles you can earn and they don’t expire while your account is active. They will, however, expire and be deleted after two years of inactivity.

Redeeming Rewards

You can redeem Alaska Mileage Plan miles for flights to over 900 destinations around the world, taking flights on Alaska Airlines or any of its 18 airline partners, as long as they’re booked through Alaska Airlines. These include American Airlines, British Airways, and Korean Air. Keep in mind that at 0.85 cent apiece, the average value of these miles is pretty low. The benchmark is 1 cent each, and we value frequent flyer miles from Delta Airlines at 1.44 cents each and from United Airlines at 1.98 cents each.

While there are no blackout dates, rewards seats may be limited on some flights, especially during peak times. You can only use one partner airline per rewards ticket, which means you can’t fly one airline to the destination and a different airline on the way back.

How to Get the Most Out of This Card

Beyond making sure you meet the spending requirement for the welcome bonus, make sure to use the companion pass to maximize the value from this card. Of course, use the card for all your Alaska Airlines purchases to earn the miles (and to get a 20% rebate on inflight purchases). If you want to be comfortable, you should also take advantage of the half-off deal on Alaska Airlines airport lounge day passes. They’re $25 each instead of $50. 

Excellent Perks

The Alaska Airlines Visa Signature card offers a couple of cardholder benefits that the editors of The Balance consider “excellent.”

• Airline companion pass: Each year on your cardholder anniversary date, you’ll receive a companion pass good for a round-trip coach flight for just $99 plus taxes and fees (as little as $121 total). The companion must travel with you, on an Alaska Airline flight that you’ve paid for with your card. 
• Free checked bag: Get one free checked bag on Alaska Airlines flights for you and up to six other guests on the same reservation. Since you’d otherwise be charged $30 for your first checked bag, that’s a savings of $60 per person per round-trip. 

Other Features

• 50% off Alaska airport lounge access 
• 20% rebate on in-flight purchases

Customer Experience

This card is issued and administered by Bank of America. In J.D. Power’s 2020 U.S. Credit Card Satisfaction Study, the big bank ranked third out of 11 national credit card issuers, earning 812 out of 1,000 points.

In addition to the usual suite of large bank services (24/7 customer support, a mobile banking app), the bank offers a complimentary FICO credit score, updated monthly.

Security Features

Bank of America provides industry-standard security, including zero liability for fraudulent purchases, and alerts for suspicious activity on your card account. 

Fees

The Alaska Airlines Visa Signature card’s fees are in line with industry standards. There’s no foreign transaction fee, so take this card with you when you venture afar.