Affiliate Marketing Tools to Power Your Sales

An Investment in Tools Will Pay Dividends

If you have decided to go down the path of recruiting top affiliates to sell your products on your terms, make sure that you are equipping them to sell your products. Affiliate marketing is an active marketing discipline for you and not an abnegation of your marketing responsibilities. Here are some of the best affiliate marketing tools you can provide your affiliates:

1
Create an Outstanding Landing Page

Tablet in front of a monitor
Kohei Hara/DigitalVision/Getty Images

The single most influential factor that converts a visitor is the quality of the landing page. This is one place where you do not want to cut costs. Create an outstanding landing page. Think of it as a one-time investment (though you will quite likely have an iteration or two before you finally understand what works for you).

2
Help Them Out With a Compelling Product Description

Give your affiliates product descriptions they can use. Appreciate the fact that these will be used on many platforms, so compose descriptions with a wide variety of word-counts. Find out what works on Facebook, Twitter, Instagram, and the like.

3
Give Affiliates Testimonials That They Can Use

Testimonials create social influence. Affiliates cannot be expected to get testimonials by themselves; you need to do that.

4
One Picture Is Worth a... Create Snazzy Image Ads

Create animated as well as static image ads. Make sure to work with more than one layout and color scheme. This will help your affiliates embed the banners on their websites or other media. Here are some standard ad sizes. I recommend that you service all these sizes.

Create animated as well as static image ads. Make sure to work with more than one layout and color scheme. This will help your affiliates embed the banners on their websites or other media. Here are some standard ad sizes. I recommend that you service all these sizes:

  • 468 x 60 Standard Banner
  • 728 x 90 Leaderboard
  • 336 x 280 Large Rectangle
  • 300 x 250 Rectangle
  • 250 x 250 Large Square
  • 160 x 600 Broad Skyscraper
  • 120 x 600 Narrow Skyscraper
  • 120 x 240 Short Skyscraper
  • 240 x 400 Wide Skyscraper
  • 234 x 60 Half Banner
  • 180 x 150 Small Rectangle
  • 125 x 125 Square Button
  • 120 x 90 Small Button
  • 120 x 60 Tiny Button
  • 88 x 31 Icon
  • 300 x 600 Half Page Banner

5
Text Advertising Is Quite Popular -- Help Your Affiliates With It

Google makes its billions from those pesky little text ads that it dishes out in its search results. That is how popular these text ads are. Create a set of text ads that affiliates can simply copy-paste if they like.

6
Give Them Some Ready-to-Use Social Media Updates and Images

Social media is really popular -- even with shoppers. Provide some readymade Facebook updates, tweets, and the like, so that affiliates can immediately post them to direct traffic to you.

7
Develop Videos, Articles, and Other Pre-Sales Content for Affiliates

In addition to the above, any other content that you prepare for affiliates will only help you help them sell on your behalf. At your end, these would be one-time exercises, but affiliates will be able to use them over and over again.

8
Share Proven Best Practices

As a seller of the goods you sell, you already have lots of data and experience about what really works. Distill the learning from that and present it to your affiliates so that they can "hit the ground running."

9
Generate Keyword Lists to Target in Search Engines

Many affiliates like to invest in PPC ads by bidding on keywords in search engines. Instead of making each one of them do the keyword building exercise, why don't you make a well thought out list of keywords that your affiliates can use?

Final Words

The idea behind affiliate marketing is not to shrug away your marketing role. Instead, affiliate marketing adds a whole new dimension to your marketing, as you now need to market to affiliates too. And an arsenal of effective sales tools is a compelling offering for an affiliate.