Advertising Job Titles

A list of advertising job titles, from account associate to traffic manager.

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Below is a list of advertising job titles, ranging from account associate to traffic manager.

What is Advertising?

Advertising is a type of marketing communication used to promote or sell something, most often a product or service. Advertising is usually paid for by sponsors and viewed via various media including mass media such as newspapers, magazines, television, radio, outdoor advertising or direct mail, or new media such as blogs, websites or text messages.

Commercial ads aim to increase consumption of products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or sevice include political parties, interest groups, religious organizations and governmental agencies. 

In 2015, the world spent an estimate of $592.43 billion on advertising. 

Types of Advertising

There are dozens of types of media that are used for advertising. Commercial advertising can include wall paintings, billboards, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, magazines, newspapers, sides of buses, banners attached to or sides of airplanes, in-flight advertisements, taxicab doors, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts.

Any place a sponsor pays to deliver a message is advertising.

Advertising Job Titles

A - C

  • Account Associate
  • Account Coordinator
  • Account Director
  • Account Manager
  • Account Specialist
  • Account Representative
  • Account Supervisor
  • Advertising Assistant
  • Advertising Buyer
  • Advertising Campaign Manager
  • Advertising Coordinator
  • Advertising Copywriter
  • Advertising Manager
  • Advertising Sales Director
  • Advertising Sales Representative
  • Advertising Specialist
  • Agency Account Coordinator
  • Art Director
  • Assistant Account Executive
  • Assistant Buyer
  • Assistant Media Planner
  • Broadcast Account Manager
  • Client Strategist
  • Client Support Specialist
  • Communications Coordinator
  • Copy Associate
  • Copy Editor
  • Copywriter
  • Creative Director

D - M

  • Digital Media Planner
  • Digital Advertising Specialist
  • Digital Advertising Sales Manager
  • Director, Advertising
  • Interactive Media Buyer
  • Interactive Media Planner
  • Internet Advertising Buyer
  • Major Account Manager
  • Manager, Advertising Traffic
  • Manager, Digital Advertising
  • Marketing Coordinator
  • Media Coordinator
  • Media Director
  • Media Planner
  • Media Research Analyst
  • Media Specialist
  • Multi Media Sales Manager
  • Multi Media Advertising Sales Manager

N - S

  • National Account Coordinator
  • Online Advertising Coordinator
  • Online Advertising Director
  • Online Advertising Manager
  • Online Advertising Specialist
  • Interactive Media Buyer
  • Interactive Media Planner
  • Preprint Analyst
  • Print Traffic Coordinator
  • Print Traffic Director
  • Print Traffic Manager
  • Sales Planner
  • Social Media Advertising Manager
  • Senior Account Director

T - Z

  • Target Marketing Strategist
  • Traffic Manager

Related: Advertising Interview Questions | Advertising Keywords for Resumes | List of Advertising Skills

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