Advertising Interview Questions

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Looking to get hired at an advertising agency? The questions you will be asked will vary based on the job and agency you are interviewing with, and will range from "Why advertising?" to "How would you change X?". 

You should be prepared to answer questions directed towards your involvement in various campaigns, client interaction, and career aspirations. Interviewers want to see that you understand the advertising process, can help drive change, and communicate well.

 

If you are interviewing for a creative position you may be asked to bring samples of your work. Be selective in what you choose and be prepared to speak to your creative process and your involvement in the campaign.

Below is a list of commonly asked interview questions for an advertising job. Take the time to practice your responses aloud to ensure you answer the questions in a clear and concise manner. 

Advertising Interview Questions


Why are interested in advertising as a career?

Describe an ad campaign that worked.

Describe an ad campaign that didn’t work.

What is your favorite campaign, past and present, and why?

What tools have you used to create ad campaigns?

Do you have media planning experience?

How would you integrate social media into advertising campaigns?

If advertising became obsolete, what would your next career field be?

What keeps you motivated?

Present one of our current clients to us.



How do you measure the effectiveness of an advertising campaign?

How would you design and implement an advertising campaign for a new product?

How would you persuade a customer that our product was better than the competition’s?

How would you react to an unhappy client?

Is any publicity, even bad, good publicity?



What qualities are needed for success in this field?

What are the major trends in advertising today?

What is the difference between marketing, sales and advertising?

What is the most effective way to measure and track advertising campaigns?

What do you consider to be the most effective form of advertising? Why? 

What is this company’s mission?

Do you understand our target market and clients? 

How would you describe this agency?

Why would this agency be a good fit for you?

More Interview Questions and Answers
Common job interview questions, plus sample answers you can use to practice for a job interview.

Questions to Ask the Employer
Don't forget to be prepared with a list of questions to ask. Here are interview questions to ask the employer, as well as questions you shouldn't ask an interviewer during a job interview.

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